KBA'S WEEKLY NEWSLETTER

MARCH 18, 2021

AFFINITY X WEBINAR TODAY @ 2:00 PM EDT

HOW AX PARTNERS WITH COMPANIES FOR DIGITAL SUCCESS

The KBA offers member stations a full compliment of digital products, campaign development, placement and analytics through our partnership with Affinity X. Join us this afternoon for a brief introduction to Affinity X and the products available to increase your Digital success.

PRE-REGISTER NOW

DON'T MISS OUT, JOIN THE KBA TODAY

Take advantage of members only benefits. For membership assistance, please contact Amber Rhodes at amber@kba.org or by calling (502) 848-0426.

IMPACT BROADCAST AWARDS

ENTRY DEADLINE EXTENDED

The entry deadline for the KBA Impact Broadcast Awards (formerly the Kentucky Associated Press Broadcast Awards) has been extended to Monday, March 29, 2021. All members of KBA are encouraged to enter their best work from 2020. Rules and entry instructions on the IBA's can be found using the link below.

CLICK HERE FOR MORE INFORMATION

2021 NAB CRYSTAL RADIO AWARDS

WYKY-FM AMONG FINALISTS

The NAB has announced finalists for the 34th annual NAB Crystal Radio Awards. Since 1987, the NAB Crystal Radio Awards have recognized radio stations for their year-round commitment to community service.

The finalists will be celebrated and the winners announced during a special awards program held Tuesday, April 13 and available exclusively on NAB Amplify.

The Kentucky Broadcasters Association congratulates WYKY-FM, Somerset, for being named a finalist for the 2021 Crystal Radio Awards.

WEBINAR: WOMEN VOICES IN FINANCE

TUESDAY, MARCH 23RD @ 1:00 PM ET

Women Voices in Finance | REGISTER NOW: Mobile Money and ...

Mobile money has the potential to narrow the gender gap in financial inclusion. Fintechs are uniquely positioned to help close this gap while also serving an untapped market that represents a large potential revenue source. Segmenting and...

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LBS WEBINAR: WEYLAND WEDNESDAYS

WEDNESDAY, MARCH 24TH @ 12:00 PM ET

HOW TO EASILY CREATE POWERFUL PROPOSALS THAT YOUR CLIENTS WILL LOVE!

Get ready for a ride! Paul Weyland uses his quirky wit combined with his considerable marketing experience to create a learning event his audiences do not forget. He can teach you how to increase sales. We look forward to seeing you and your team at the webinar.

The Weyland S.O.S. summary proposal template is bullet-proof and field-tested by broadcasters and advertisers. The steps to conducting meetings with your clients are logical and insightful providing you confidence on every call. Make this session so you’ll be equipped to add long-term dollars to your bottom line. You’ll be exposed to the how-to path on creating meaningful presentations through your client’s eyes. And that is why Paul’s formula will become a welcome surprise to your clients and prospects.

FCC EEO OBLIGATION WEBINAR

WEDNESDAY, MARCH 24TH @ 3:00 PM ET

Even in this most unusual time, the FCC has continued to enforce its EEO rules, reviewing a station’s compliance both in connection with its license renewal and through periodic audits. Stations still need to engage in wide dissemination of information about job openings and engage in specified outreach activities designed to educate their communities about broadcast employment and to train employees for advancement in their broadcast careers, even if they have no job openings. Join us on March 24th when David Oxenford of the Washington DC law firm Wilkinson Barker Knauer will review all of the FCC’s obligations and how you can meet those obligations even while social distancing.

After registering, you will receive a confirmation email containing information about joining the webinar.

FREE to KBA member stations. Haven't renewed your membership, please contact Amber Rhodes at amber@kba.org.

JEFF SCHMIDT'S SALES TIP OF THE WEEK

ANOTHER REASON TO CALL YOUR CLIENTS & PROSPECTS

While many things right now are uncertain, at least one thing is not. Co-op is still a great way to help your advertisers and prospects stretch their advertising dollars. Yes, even now. In fact, this may even be more important for cash-strapped advertisers than it ever has been.

Val Onyski, Vice President of Co-Op Advertising Services at Localogy (the company who provides our RAB Co-op Directory at www.rab.com) says,

“Everything is continuing as normal. If anything, this is the best time to use co-op. All the big brands (auto, HVAC, hardware stores, etc.) are all offering no payments for 90 or 120 days, interest free for 3 years and all these other types of promotions. Tying these promos in at the local level using co-op is perfect. The brands will pay it because they want their retailers selling it!

We are also finding that although the front of car dealerships may be closed (or limiting to 10 people to keep distancing), they are actually allowing you to pick up or will deliver your new car. But, in the meantime all their Service Centers are open and there are a whole host of co-op brands being used back in the Service Areas.”

Free money seems like a compelling reason to talk to your clients and prospects. Start your search now on the RAB Co-op directory right here .

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

NEWSLETTER QUICK NOTES...

ATSC 3.0 WEBINAR ARCHIVED

Several stations in Columbus, Ohio recently transitioned to ATSC 3.0. Engineers were an integral part of ensuring the transition was successfully completed. What worked well and what were the lessons learned?

Join us on Tues. March 16 at 1 p.m. (ET) for a virtual panel discussion featuring engineers from the Columbus stations involved with the transition, as well as experts guiding the ATSC 3.0 transition around the country. The panelists shared their experiences with the Columbus transition, and provided an update on the non-linear opportunities that ATSC 3.0 provides for local television stations. This session was presented by the Indiana, Kentucky and Ohio Associations of Broadcasters.

Click here to view the archived session. The password is: SU51MWg?

APRIL 1ST - EEO PUBLIC FILE REPORT DUE

Annual EEO Public File Report Due—Station Employment Units that have five or more full-time employees and are comprised of radio and/or television stations licensed to communities in Delaware, Indiana, Kentucky, Pennsylvania, Tennessee, or Texas must by this date upload to their Public Inspection File and post on their station website a report regarding station compliance with the FCC's EEO Rule during the period April 1, 2020 through March 31, 2021.

KBA SCHOLARSHIP OPPORTUNITIES

Applications are now being accepted for both the KBA High School Senior Scholarship Fund and the Harry Barfield Scholarship. The deadline to submit an application for either scholarship is May 1, 2021.

To lean more about KBA's scholarship opportunities and to submit an application, click here or find on KBA's website under the RESOURCES tab.