KBA'S WEEKLY NEWSLETTER

JANUARY 28, 2021

NEXT WEEK: KBA-RAB PARTNERSHIP

The Radio Advertising Bureau will be taking over next weeks newsletter to introduce you to all aspects of the new partnership with KBA. RAB's gold standard sales certifications, on-demand webinars and more will be available to active KBA member stations. Get all the details next Thursday!

RISING ABOVE SUMMIT CONTINUES TODAY

Thursday, January 28th

(Leaders, Managers, Sellers, Station Employees)

TIMES SHOWN ARE CENTRAL TIME

9:30 AM Registration & Opening Remarks

10:00 AM Speed Marriott & Derron Steenbergen | Saving Main Street: A Progress Report

11:00 AM Jamie Aplin | Audio Brands: The Key to Developing a Client That Never Wants To Leave

1:00 PM Jessica Jett-Hill | With Digital, Broadcast Becomes Unstoppabl

2:00 PM Joe Jordan | How to Get a Senior Executive to Listen to You

3:00 PM Chris Lytle | Advanced Consulting Skills For Broadcast Advertising Salespeople

4:00 PM Virtual Cocktail Hour / Live BMI Entertainment

5:00 PM Closing Remarks

JOIN TODAYS SESSIONS

LBS WEBINAR: TUESDAY, FEBRUARY 9TH

Your local auto dealers have enjoyed record sales during the past several years. As we all know, 2020 caused business at many showrooms to slow to a crawl, if not stop altogether. As their local broadcast expert, dealers can benefit greatly from your expertise and know-how if you’ve done your homework. Come learn how you can be a confident marketing hero for your automotive accounts and prospects.

Presented FREE to KBA Member Stations!

RESERVE YOUR SPOT TODAY

NEXT RAB LIVE PRESENTATION

KBA MEMBERS: REGISTER HERE

WE ARE HERE TO HELP WITH YOUR MEMBERSHIP RENEWAL

KBA's new partnership with the RAB kicks off next week. Only active members with login credentials will be able to access the new training opportunities. Ensure that your membership is current by renewing today!

We will gladly complete the process for you on the telephone. Simply send me a quick email with a preferred call number and best time to call. Please be patient as we may be assisting other members.

Thanks so much!

Amber Rhodes

Director of Membership & Events

amber@kba.org

RENEW MY KBA MEMBERSHIP

ANNUAL REMINDER TO BE CAUTIOUS WITH "SUPER" PROMOTIONS

Stay A Lot More Than Six Feet From The NFL's Trademarks! ...

For the last five years, I have posted guidelines about engaging in or accepting advertising or promotions that directly or indirectly reference the Super Bowl without a license from the NFL. As hard as it may be to believe, the NFL has almost...

Read more
www.broadcastlawblog.com

JEFF SCHMIDT'S SALES TIP OF THE WEEK

WHAT WE KNOW... AND WHAT WE DON'T

If you’ve been in sales for any length of time you know that things ebb and flow. When the towers fell on 9/11 we all felt punched in the stomach. When the market crashed in the late 2000’s we all tightened our belts and moved forward. What we know for sure is that this too shall pass. What we don’t know at this moment is when it will end, will it be an event where we say okay, it’s over, or will it be a slow roll forward to our new normal. We also don’t know what the other side looks like at this moment. We thought we did in mid to late summer, but things changed – again.

Evolutionist Charles Darwin coined the phrase, Survival of the Fittest. Paraphrasing, but the strong always survive. So, the question to ask is, are we strong?

What does it mean to be strong in sales? It means you have strong relationships with your clients built on trust and mutual benefit. In short, you care, and you want to help. It means you have strong empathy, expertise, and problem-solving skills. It means you have strong foundation of selling skills and experience. It means you have a strong curiosity and always want to learn new information as the world around us is reshaping, reforming, and rebounding. It also means you have a strong commitment to your own professional development.

There are lots of options for training/educational content these days. Books, webinars, online classes and research are all opportunities for you to sharpen your skills, maintain your competitive edge, and come out of this stronger, more prepared, and better equipped than when you came into this crisis.

Our passion and purpose in professional development at the RAB is to empower people with new learning, new knowledge, and new information to keep them strong, help them become more successful, and insulate themselves from danger. Our next virtual Sales Essentials one-day sales is next Tuesday January 19^th. You can register here.

Stay strong and learn something new today.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

NEWSLETTER QUICK NOTES...

MIDWEST BROADCAST & MULTIMEDIA TECHNOLOGY CONFERENCE

Mark your calendar for the 2021 Midwest Broadcast & Multimedia Technology Conference at the Greater Columbus Convention Center on November 17, 2021.

The Conference is co-sponsored by the Ohio Association of Broadcasters, Indiana Broadcasters Association and Kentucky Broadcasters Association. Registration will open in late April.

JESSICA ROSENWORCEL NAMED ACTING FCC CHAIRWOMAN

Last week, President Joseph R. Biden designated FCC Commissioner Jessica Rosenworcel as Acting Chairwoman of the Federal Communications Commission.

“I am honored to be designated as the Acting Chairwoman of the Federal Communications Commission by President Biden. I thank the President for the opportunity to lead an agency with such a vital mission and talented staff. It is a privilege to serve the American people and work on their behalf to expand the reach of communications opportunity in the digital age.” Read more.