KBA'S WEEKLY NEWSLETTER

September 16, 2021

NAB CANCELS 2021 SHOWS IN LAS VEGAS

With less than a month to go before the NAB Show, Radio Show & SMTE, all held in Las Vegas, the NAB announced yesterday that regretfully they were opting to cancel the events due to the recent surge of the Delta variant.

"For more than a year we have worked tirelessly to bring our industry together safely in Las Vegas at NAB Show. Unfortunately, the pandemic and surge of the Delta variant has presented unexpected and insurmountable challenges for our global community.

As we have always kept the best interest and safety of the industry as our priority, it has become apparent in the face of these challenges that we can no longer effectively host NAB Show or our co-located events, the Radio Show and Sales and Management Television Exchange, in person.

NAB Show is the premiere destination for the media and entertainment industry and we will not move forward with a show that delivers anything less than the excellence our community has come to expect and deserves from us.

While we are disappointed that we will not be together again in person next month, we look forward to converging at the 2022 NAB Show, April 23-27, 2022, to reignite our passion for our business and focus on a bright future ahead."

UPCOMING POYNTER WEBINAR SERIES

FREE FOR KBA MEMBER STATIONS

The Kentucky Broadcasters Association, in conjunction with the Michigan Association of Broadcasters, is proud to present the following journalism webinars. The time for each webinar is 12pm-1pm Eastern. Please click on the links below to register.

October 21, 2021 - Powerful Storytelling (part 1)

November 4, 2021 - Powerful Storytelling (part 2)

December 8, 2021 - Battling Bias

January 4, 2022 - Fighting Fakes and Truth Decay

EXCELLENCE IN BROADCASTING AWARDS

FINALISTS TO BE ANNOUNCED SEPTEMBER 30TH

Plans are underway for a virtual Excellence In Broadcasting awards event to be held in early November (date forthcoming). Finalists in each award category will be announced in the Thursday, September 30th newsletter.

KBA ANNUAL MEMBERSHIP MEETING

TO BE HELD VIRTUALLY ON OCTOBER 20, 2021 @ 9AM EDT

The annual membership meeting of the Kentucky Broadcasters Association will be held virtually on Wednesday, October 20, 2021 at 9:00 AM EDT. Active KBA members must register in advance to attend the meeting.

REGISTRATION NOW OPEN

Midwest Broadcast & Multimedia Technology Conference

The Ohio Association of Broadcasters, the Indiana Broadcasters Association and Kentucky Broadcasters Association are excited to welcome everybody back to Columbus on Nov. 17 for the MIDWEST BROADCAST & MULTIMEDIA TECHNOLOGY CONFERENCE for a full day of learning and networking – designed specifically with broadcast engineers in mind – providing you with an opportunity to explore best practices, compliance guidance and the latest technology and equipment available.

The latest updates on broadcast regulatory issues and cybersecurity. Plus, more hot topics for radio, television, and IT staff.
Designated time to explore the Exhibit Hall and check out the latest equipment from our growing list of exhibitors.
Opportunities to network with colleagues from three states.

This is the perfect time to brush up on the latest happenings in the field, hear industry updates, catch up with old friends, and explore our Exhibitor Showcase.

Free registration for active KBA member stations

Use promo code: KBACOMP21

JEFF SCHMIDT'S SALES TIP OF THE WEEK

YOLO? MAYBE NOT

We are certainly living in challenging times. It seemed surreal to me that over the last weekend, while we continue to navigate through the continuing COVID saga, we all paused to remember the events that occurred on 9-11.

You couldn’t turn on a radio, watch television, or view a website without being deeply moved by the courage, the heroic efforts, and the tragic loss of lives on “The Day The World Stopped Turning” as Alan Jackson so eloquently put it in his song.

It’s easy, and all too natural to let events of the past and present weigh heavy on our minds and bring us down. The challenge with doing so is that we let those events control us, rather than us taking control of our own attitude.

In his book, Why Sh*t Happens: The Science of a Really Bad Day Peter J. Bentley, Ph.D., provides startling research that:

75% of Americans consider every third day to be a bad day.

Read that again and let that sink in. Bentley goes on to suggest that the problem with that type of thinking is that in some ways we create a self-fulfilling prophecy.

“The statistics show that people who believe in bad luck will have more accidents on Friday the 13th. Those who have a negative attitude are more likely to endow normal little mishaps with some mystical significance. Some psychologists even suggest that it's a way of subconsciously avoiding responsibility for our actions.”

The common cliché is, YOLO, or you only live once. That great motivational message is designed to get you to take risks, live life to the fullest, and enjoy your time here. As I was listening to one of the heroes of 911 being interviewed, he said something that caused me to stop and think, and perhaps it will you too.

“YOLO is actually wrong. The truth is you only DIE once, but you live every day.”

Powerful words to ponder. We only die once, but we live every day.

Seize the day!

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.