June 2024 ☀️

The Perfect Stop Powersports Giveaway is Heating Up Just Like Our Weather

Perfect Stop Powersports Giveaway Began on June 1

Enter to win The Powersports vehicle of your choice and up to $25,000 in gift cards

Congratulations to our 2024 Technician of the Year Finalists!

The Finalists are dialed in and heading to Detroit, Michigan to compete for the title of the 2024 Auto Value & Bumper to Bumper Technician of the Year.

Special thanks to our friends at DRiV and Garage Gurus for sponsoring the Technician of the Year Program. Rev your engines, this year’s competition is bound for the fast lane!

  • Sean Blakeley; First Choice Automotive Repair; Killeen, TX; 4M Parts Warehouse
  • Rafael Borja; Robertson Automotive; Longview, TX; ABC Auto Parts, Ltd.
  • Doug Smith; Telle Tire and Automotive; St. Louis, MO; All Car Automotive Warehouse, Inc.
  • Stephen Scott; Accelerated Auto Service; Bennington, NE; Arnold Motor Supply
  • Ryan Radtke; Village Mobil; Waunakee, WI; Automotive Parts Headquarters, Inc.
  • Michael Golda; Kerners Auto Service; Shelby Township, MI; Auto-Wares Group of Companies
  • Rob Richardson; Maclane's Automotive; Downington, PA; Eastern Warehouse Distributors, LLC.
  • John Kincaid; Grainger Automotive; Bean Station, TX; Hahn Automotive Warehouse
  • Jeremiah Clark; Clarks Auto Repair and Service; Pleasureville, KY; Moog Louisville Warehouse
  • Bim Gil; Gills Service Center; Harpersville, AL; NPW Companies
  • Avery Breneman; Avery Auto; Harpersville, ID; NPW Companies
  • Mike Powers; Joe's Garage; North Little Rock, AR; Parts Warehouse, Inc.
  • Brandon Osman; Square Deal Garage; Pinole, CA; Trimon, Inc.

Certified Service Center Spotlight: Check out the latest edition of Shop Owner Magazine for a profile on Maclane’s Automotive, a Confidence Plus Certified Service Center member

In the Shop Owner profile see how Maclane Reeser, owner of Maclane’s Automotive focuses on opportunities and leverages his membership in the Certified Service Center program to accelerate his two shops’ growth.

Read Article Here

Generative Engine Optimization (GEO):

The New SEO for GenAI Results

You’ve heard about it, you’ve read about it, you’ve probably already seen it implemented in everyday activities… AI (Artificial Intelligence), the unofficial “buzzword” of 2024. Want to know how AI is changing how search engines operate and how it affects your location appearing through local search? 

Check out this article from our partners at SOCi who assist with the Certified Service Center program’s locator service, SEO boosting, reputation management, and are the overall experts when it comes to getting your shop found online!

In summary, Since you're already optimizing your local profiles on top platforms as well as your local landing pages, you likely do not need to make any drastic changes to your local SEO strategy.

Virtual Training Course: Fuel System Diagnostics

Register Here for the June 19th course, taking place from 12:00pm – 1:00pm EST

Topics Covered:

  • Introduction to Combustion Gases
  • Emission Control
  • Fuel System Components
  • Fuel Tank Maintenance
  • After completing the course you will be able to:
  • Understand Combustion Chemistry
  • Analyze Emission Control Techniques
  • Master Fuel System Maintenance

Confident, Effective Sales Techniques

Talk about how service advisors and technicians can improve their customer service skills. You'll learn how to use informative yet persuasive tactics to help customers make positive decisions regarding the service their vehicle needs now (or will need in the future).

Wednesday, June 26 at 2:00 pm ET

Register Here

AAPEX 2024 Registration Now Open!

Join industry leaders, explore ground breaking innovations and discover the latest trends, November 5-7 in Las Vegas.

Visit the website for more information.

Workplace Safety: A Key Component in Sustainability - Brought to you by Motorcar Parts of America (MPA)

The article discusses the expanding definition of corporate sustainability to include environmental, social, and governance (ESG) practices, emphasizing the "Social" pillar which focuses on employee health and safety. It argues that beyond legal and ethical obligations, there are significant business benefits to implementing strong workplace safety measures. 

Read Article Here

The “Social” pillar of ESG emphasizes the importance of ensuring the health, safety and well-being of employees in the workplace.

Looking for More Technical Content?

Get the latest technical tips, repair advice, and installation guides for ride control, steering & suspension, braking, sealing, engine, emissions and maintenance categories from Garage Gurus.

Subscribe Here.

Stay In The Know


Which of the following lubricants are used to lubricate rubber brake components while performing a brake job?

A) High-temperature silicon-based Lubricant

B) Petroleum-based Lubricant

C) Both A and B

D) Neither A or B

View answer. View explanation

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