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North Main Street Business Profile

U Shine, I Shine Car Care Services is located at 639 N. Main Street, Danville VA. The car wash and tire services station is open during the summer from 9am -5pm, Monday - Saturday.

Jr. Trent owns U Shine, I Shine, which opened at this location in 2020. Jr. had been eyeing the location for his business, but the owner wasn't interested in leasing it at the time. A few years later, while starting his church, Change of Heart Outreach Ministry, he leased a church building, and was speaking to the owner about finding a new location for his car wash and tire business. The owner said, "I have the perfect place for you!" And it was the building to which he was hoping to move!

The business is named, U Shine, I Shine because without customers that shine, his business couldn't be a success.

Jr. owns U Shine, I Shine, and his wife Michelle Trent owns Kamjz Medical Transportation. Jr. Trent is also the pastor of Change Of Heart Worship Center & Camera Ministries, participates in the Project Imagine Mentorship Program, and does prison ministry locally.

Façade Grant Program on North Main Street

Keeping the outside of a building maintained can:

#1: Increase property value

#2: Help fix weather-induced damage

#3: Prevent costly future repairs

#4: And make your clients feel good!

Did you know that the RDA Facade Improvement Grant is open to properties on N. Main, from Riverside to Thomas Street?

The Façade Improvement Grant Program is designed to assist property and business owners in rehabilitating facades for commercial buildings and businesses.

A total of $5,000 is available to be awarded in matching grant funding per property. Grants are required to have a 1:1 match (50% up to $5,000).

More Information

Start Up Slam

The River District Association (RDA) is excited to be hosting another session of “Start-Up Slam.” Modeled after a poetry slam, it is a fun community-oriented event where people share a meal, share creative business ideas, make new friends, and network with both creative people and people who support creative people!

The next Start-Up Slam will be on Tuesday, June 20, 2023, 6 pm to 8 pm at Smokestack Theatre Company, 319 Lynn Street. This event will feature some networking activities AND a special performance by Smokestack Theatre's Improv Group!

Anyone in the community is invited to attend (reservation required, limit 100 people). For just $10 per person (cash only at the door), you can join other members of the community to have a simple meal - and share some of those great ideas that you keep thinking up. Anyone age 5 and up can share their good business idea. Children under 5 can attend at no cost but will not get to vote for their favorite idea. 

Register by emailing

or calling 434-791-0210.

Get all the details!

Business Resource: Grow with Google

Main Street America and Grow with Google are teaming up to help business owners in small towns gain new skills through local Digital Coaches.

Grow with Google Digital Coaches are local marketing experts who help diverse small businesses grow. They offer live training and hands-on coaching on topics like how to connect with customers, sell products online, and improve business productivity – for free.

Together, Main Street America and Grow with Google have on-boarded 10 new Digital Coaches to lead free trainings and empower small businesses with skills to grow.

Learn more and meet the coaches here: 

Share your ideas: Danville Arts and Culture Survey

Help support the arts in Danville! Danville is working on an Arts and Culture Master Plan that will examine our existing arts, culture, and historic resources. The Plan will help develop how our community can become a regional destination for arts and culture. The success of this plan depends on collaboration from community members like you.

Take the Survey

About the North Main Business District

The North Main District is from Riverside Drive, up N. Main Hill to Thomas Street. For those wishing to stay up to date on revitalization in the N. Main District, you can follow the Facebook page:

The River District Association (RDA) is excited to be piloting an initiative that will bring the revitalization programming that has been successful in the River District to additional Neighborhood Business Districts (NBD) in other parts of the City of Danville. The work in the River District will continue with the same energy and focus, but through community engagement and partnerships the River District Association will be supporting additional NBD revitalization. RDA will help facilitate community led visions for these NBD initiatives, and provide support through existing programming such as the Dream Launch Bootcamp and Pitch Competition, Facade Improvement Grants, and more.  

About the River District Association

The River District Association (RDA), formerly Downtown Danville Association, was formed in 1999 to coordinate efforts to revitalize the downtown Danville, Virginia community, now called the River District. RDA is comprised of a volunteer Board of Directors which includes representatives from River District businesses and property owners, the City of Danville, and other community stakeholders.

Our city enjoys accredited status under the Virginia Main Street Program. The program is over 20 years old and is recognized nationally as the most successful formula for downtown revitalization. We are committed to the Main Street Four-Point Approach™ of organization, promotion, design, and economic vitality.

RDA follows the Main Street model to coordinate the public-private partnerships required to revive Danville's River District and now, other Neighborhood Business Districts (NBD). We work with the City of Danville, area businesses, and institutions to develop programs and events to get the community working together; to market the area's unique assets; to get the district in top physical shape; and to attract and retain businesses.