JUNE 2024

exhibitor newsletter

JUNE FEATURES

SALES SWAGGER

Friends with Benefits

MARKETING MASTERY

Impactful Brand Builders

CONQUERING CONFERENCES

Small But Mighty

CONFERENCE CALENDAR
Next 90 Days in Meetings

SALES SWAGGER

FRIENDS WITH BENEFITS

Heeeeeyyyyy now.... what did you think this article was going to be about?

It's not that.


Instead, I want to talk about finding your perfect referral partner and utilizing each other's network to strengthen the other - a true mutually beneficial working relationship.


Take a moment to think about the companies that don't provide the same product(s) services(s) that you do, but that are extremely complimentary.


Here are some examples to consider and get your wheels turning.


Let's pretend your company sells SURGICAL INSTRUMENTS. A practice, then, may be in need of STERILIZATION EQUIPMENT.

These two product types go hand-in-hand.


Let's do some more....


Company X Sells: Lasers for Onychomycosis

Company Y Sells: Topical Antifungals

Company Z Sells: Oral Antifungal Medication


Company X Sells: Pathology Services

Company Y Sells: Dermatoscopes


Company X Sells: Diabetic Insoles

Company Y Sells: Compression Stockings

Company Z Sells: Wound Cleansing Solution


You get the idea. Who comes to mind for your product/service? Maybe you don't have any strong connections now, but that's just another reason to get yourself out to the conference scene and make some personal, face-to-face connections.

Thoughts? Questions? Email Me!

MARKETING MASTERY

IMPACTFUL BRAND BUILDERS

This September you can make a HUGE IMPACT with a HUGE PRACTICE!

2024 PHYSICIANS CONFERENCE

Balance Health physicians are looking for resources to make them more efficient, more profitable and more innovative. This is your opportunity to make an impact with the nation's premier, comprehensive lower-extremity focused physician practice…

with 150 of Balance Health physicians and team members joining us in Chicago.


BRAND BUILDING OPPORTUNITIES


These EXCLUSIVE opportunities give your company an incredibly unique way to showcase your identity and stimulate awareness with Balance Health physicians and decision-makers. 


Lanyards: Ensure your company name is continuously visible throughout the conference and snatch up our most popular sponsorship add-on with branded lanyards.


Swag Bag: Attendees will thank you for providing a useful registration bag for all their conference materials; your company name and logo will have constant visibility with this sponsorship staple.


Program Ads: Keep your brand top of mind throughout the event with strategically placed ads in high-impression valued locations of the Balance Health 2024 Retreat Program.


Pre-Conference Emails: Give yourself a head start in the sales process before the Retreat with pre-conference emails to showcase your products, services and any special discounts or offers you plan to provide on site/


Refresh / Recharge Host: Break refreshments placed next to your booth to increase foot traffic and opportunities for quality interactions. 


Welcome Party Coffee Sleeves & Napkins: Make a splash on night 1 of the 2024 Retreat with branded coffee sleeves & beverage napkins.


Floor Graphics: Stand out the entire time DPMs are roaming the exhibit hall with custom floor graphics leading from the lecture hall to your booth.


Room Keys: Put your company name in the back pocket and/or wallets of all attendees staying overnight.

CLICK FOR THE COMPLETE EXHIBITOR & SPONSORSHIP PROSPECTUS

CONQUERING CONFERENCES

SMALL BUT MIGHTY

Remember this ad?


It's a great example showcasing why bigger is not always better; or that a small space can't be eye catching.


Usually the biggest space that we have to exhibit in is a 10x10 booth; other times we only have the small area surrounding a 6' table.


It's no wonder that it can be difficult to think of creative ways to make a splash when we are spatially limited.

I was looking at an article in EXHIBITOR MAGAZINE and was really impressed with the ways the booths below maximized the space with shelving units and items that we would see in our homes or offices... (source: https://www.exhibitoronline.com/topics/article.asp?ID=3169&catID=78)

Clearly there is an expense here to spruce up a booth to this type of detail, but, booths of this nature lend themselves to LAST MUCH LONGER. Even if you were to use the same equipment year in and year out, by maximizing the "walls" of the display with replacement graphics and products - you've got what looks like a whole new design at a moment's notice.


The BIG BONUS, here though, is that with layouts like the ones showcased above, you will clear out all the clutter that is so familiar at meetings for the podiatry profession.


If you don't want to hide all of your products underneath the table - then let's do it in a way that is still inviting and organized!

Thoughts? Questions? Email Me!
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click below for the next 90 days in meetings
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