As another fiscal year comes to a close, a big THANK YOU to all of our partners, members, and supporters from across the region.

Whether you attended our Global Travel Exchange or a CRUSA mission, joined us at IPW, advertised in the Holiday Guide, attended one of our webinars, hosted a fam tour, or supported our efforts another way, we truly appreciate it!

FY25 looks to be the year when overseas travel returns to and possibly surpasses 2019 levels, and we're excited about all of the opportunities that lie ahead of us. 

And for those that have wanted to get more involved with international tourism marketing and PR, but don't know where to start, let's chat or go to for more information on all of our programs.

Enjoy these long summer days and thanks again!

Scott Balyo

Executive Director

Capital Region USA

2025 International Marketing Program

Overseas visitation is back and international travelers are eager to visit the United States. Keep your destination top of mind as these travelers are planning their American holidays by participating in CRUSA’s 2025 International Marketing Program.

CRUSA's overseas offices promote the region, train travel agents, and fulfill requests for information. Their primary tool for doing all this? The Capital Region USA Holiday Guide produced by Miles Partnership.

Produced in three languages (English, French, and German), the holiday guide is packed with travel tips, itinerary suggestions, and compelling stories and photography.

The guide will be released in market winter 2025 inspiring travelers to pick the Capital Region for their 2025-2026 vacations.

In addition to the holiday guide, CRUSA’s Marketing Program includes website ads, consumer newsletter features, and more.

Be sure to budget for this key market segment of overseas travelers who stay longer and spend more money!

View the full details for CRUSA's 2025 Integrated Marketing Program and learn more about additional opportunities with CRUSA and Brand USA.

Reservations will be accepted through August 30th.

Contact Carly Stedmen Norosky to reserve your spot!

Reserve Your Space

Register for the 2024 Global Travel Exchange

GTE Room Block

It was brought to our attention that the room block link in our last communication was not working correctly. This issue has been resolved. Reservations can be made here or in the links below.

Registration for the 2024 Global Travel Exchange closes August 1! Capital Region USA's annual marketplace connects the region's travel suppliers, overseas buyers, and receptive operators in face-to-face appointments, regional familiarization tours, and engaging networking events.


Where: Kimpton The Forum Hotel, Charlottesville, Virginia


When: September 16-18, 2024


Cost: $1295 for first attendee; $795 for second attendee

Registration Deadline: August 1, 2024

Room Block: A room block rate of $179 per night is available for GTE attendees. Book by July 15.


What's included: Marketplace orientation, appointments and networking events as well as attendance at Global Market Update, CRUSA's annual education event for the regional travel industry. Breakfasts, lunches, breaks, and kick-off dinner on Monday night are also included with registration.


Program: View the event schedule here.


Sales & Marketing Updates

Advisory Committe Annual Meeting

CRUSA hosted its annual Advisory Committee meeting in Frederick, Maryland on May 23. A benefit of CRUSA's Allied Membership prorgram, this annual planning meeting provides Allied Members an opportunity to meet with CRUSA staff and it's board. Members share the latest updates from their destination, provide feedback on the program, and weigh in on CRUSA's future sales and marketing plans. More information on the program is available at

French Media Mission

CRUSA hosted its annual French Media Mission from June 3-7. Representatives from Destination DC, Maryland Office of Tourism Development, and Visit Virginia Beach joined the mission. The delegation met with thirteen journalists across Paris, France and Brussels, Belgium.


CRUSA attended IPW 2024 in Los Angeles, California. Representatives from across the region took more than 160 appointments from international buyers and travel trade professionals.

Leads Available

Leads from CRUSA's German sales mission are now available.

Contact Kimberly Petersen to receive the leads report.