What's new in our Leisure and Attractions world?
Dear reader,

What a month it's been!

A new board, new committees & heads, new perspectives, new goals, and new timelines.

Its been a busy month with committees bringing fresh ideas and perspectives on existing plans, and finding ways to grow MENALAC's impact on the MENA leisure industry while also bringing great value to our members.

The immediate road ahead is dotted with meetings galore as each committee will deliberate and outline its goals for the year along with a roadmap on getting there.

The collective wealth of knowledge and industry experience in each committee has us very excited about what to expect in the next few months. Please do stay tuned to MENALAC's various channels as we release some fantastic announcements soon!

But for now, let’s meet MENALAC’s newest members and get our monthly dose of projects, opportunities, announcements, openings and other exciting MENA news, international news, members news, and valuable tips and trends.

Most importantly, we’d like you to look at our special editorials - Member Talk with Mr. Mishal Al Hokair on the sustained success of The Al Hokair Group of Saudi Arabia, Let’s Talk Safety article on Child Safety by Mr. Pankaj Sharma of Landmark Leisure, and our Vendor Talk article on FEC Digital Transformation by Mr. Vinayaka Kamath of SEMNOX.

Without further ado, grab a coffee and dive into our latest newsletter!

We hope you enjoy reading it as much as we did creating it for you.
At its recently held 5th Annual General Meeting (AGM) on May 27, 2021, MENALAC elected a new Board, announcing the highly-anticipated election results of its vacant Board positions while welcoming a majority attendance from its members.

Mishal Al Hokair, Deputy CEO & General Manager - Entertainment of Al Hokair Group has been elected as MENALAC’s new President. With the Leisure and Attractions sector reaching new heights in Saudi Arabia, Mishal Al Hokair, a Saudi national, brings a raft of new industry insights to the board. Read More
Simworx has emerged as a world leader in creating dynamic media-based attractions and dark rides like no other, using the latest motion simulation technology, immersive interactivity, unique audio video solutions, and 4D effects. Simworx capabilities include full turnkey solutions to creating totally bespoke attractions, working with clients to identify their requirements before exceeding them.

FiaFia is a go-to place for kids & parents. The new hip local neighborhood place where kids come to have fun & parents come to relax. The fundamental core values of FiaFia are based on fun interaction. A place with an ever changing environment and a dedicated & enthusiastic team that engages children in fun & educational activities.

Express da Vinci organization manufactures diverse engineering projects across different industries. They are making a grand entry in the amusement industry with a very unique product - EXPRESS DA VINCI WORLD'S FIRST PORTABLE FLYING THEATRE. Aiming to build a global network of Express Da Vinci Flying theaters, the company is looking for new customers/distributors in MENA.

“It is enough for you to believe in what you do, to become a pioneer in your field” – a belief that inspired the birth of, and continues to sustain the success of, The Al Hokair Group of Saudi Arabia.
 
A pioneer, and among the leading entertainment operators across the MENA with more than 95 operations and six entertainment and leisure brands, for the Al Hokair Group, its recent successes include the opening of new entertainment operations, the relaunch of existing centers, and forming strategic partnerships with the education, fitness and talent industry.

We are delighted to have a tete-a-tete with Mr. Mishal A. Al Hokair, Deputy CEO & General Manager - Entertainment, Al Hokair Group and President of MENALAC, to learn more about what continues to inspire and drive the group’s robust plans while diversifying entertainment across various verticals.

As we all know, children love to play in amusement centers and soft play areas. Each time a parent or guardian brings their children to one of these facilities they are placing an immense amount of trust into the operators. As operators, we automatically become responsible to ensure that safety and security are at the top of our priorities and that each and every child who visits our facilities can have lots of fun whilst always remaining safe.
 
Read on to know more from this Child Safety article authored by Mr. Pankaj Sharma, Health & Safety Manager, Landmark Leisure, Dubai.

All indoor entertainment venues, hit an inflection point in the first decade of the 21st century and had to start considering the impact of technology on their day-to-day operations. Read Part 2 of this 2 Part Series on FEC Digital Transformation- The Complete Guide, authored by Mr. Vinayaka Kamath, Business Head – MEA & Europe, Semnox Solutions DMCC. Read More
 
Part 1 was a part of our May 2021 Newsletter and can be accessed here
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The venue will be named Quest and will cover over 25,000sq.m of space for rides, entertainment, F&B as well as retail. The theme park will be inspired by 3D images of the past, present and future through the City of Imagination, Oryxville (covering Arabian history) and Gravity, featuring the future. Read More
Al Hokair is seeking to grow its hospitality and recreation brands through franchise, licensing or joint ventures. Pinnacle Entertainment has conceived attractions and FECs from between 2,000 square feet to 150,000 square feet and has some prestigious names among its customers, including Walt Disney. Read More
Yas Concierge, the customer experience arm of Abu Dhabi’s premier leisure and entertainment hub Yas Island and a subsidiary of Experience Hub, win the CX Pioneers Award at the Genesys G Summit, recently held as a virtual event in the UAE. Read More
PROSLIDE Technology Inc., an industry leader in water ride manufacturing and design, celebrates the unveiling of a new Dueling PIPElineBLAST Water Coaster at Cafalandia in Bogota, Colombia. The 2019 IAAPA IMPACT Award-winning high-performance water ride is the first of its kind to debut in Latin America. Read More
The cashless systems provided by SACOA for family entertainment centres (FECs) globally saw 27 installations in the first half of 2021. Read More
The path is clear for Germany’s first surf park, as the municipality of Hallbergmoos has officially approved development plans for SURFTOWN® MUC. Adding on to Munich’s surf scene surrounding the world-famous Eisbach river wave, SURFTOWN MUC will offer authentic running waves that can be generated every 10 seconds for up to 180 meters, thanks an innovative surf pool technology called Endless Surf. Read More
Fun Starz, located in Al Murjan Mall, Al-Safa, Jeddah, opened its first indoor entertainment venue using the Parafait RFID cards and Beam readers. Read More
Despite the pandemic, 2020 was an excellent year for cashless and management systems specialist Intercard. Alberto Borrero, Vice President Of International Sales, tells InterGame that while Covid-19 restrictions reduced his travels, he still managed many thousands of miles, concluding contracts for the company. Read More
Sun Dark uses the company’s award-winning Hybrid Dome mechanical and visual platform, for a unique high-end entertainment product that also delivers an important message. Read More
Embed is pleased to announce that it will be participating in the upcoming Amusement Expo International 2021 in Las Vegas. Embed is returning not just as an exhibitor but also as a key representative of the family entertainment centre (FEC) sector, paving the road to recovery for FEC businesses as they emerge from the shadows of the pandemic. The Embed team is excited to meet new and reunite with existing customers, partners and friends at the Embed booth. Read More
The 30-year history of Sega’s Sonic the Hedgehog character has been traced through a BBC radio programme and reported on the BBC’s online news channel. Read More
Red Kangaroo appointed Airparx as their key strategic partner in the design, manufacture and installation of the new Coventry facility. Read More
Walltopia, a world leader in the climbing and adventure & leisure industries, is continuing its virtual exhibition, Walltopia Stories. This looks at real case studies on the impact of climbing, while also showing how an active entertainment product was born from the company’s extensive experience in the climbing industry. Read More
Zamperla, a leading ride manufacturer, has announced a new coaster concept, the Double Heart Lightning, which is available in two models: 70 metres high and 50 metres high. It features three launches and two inversions, alongside twists, dives and more. Read More
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