Social Network Analysis: A Helpful Tool in the Prevention Toolbox
By Iris Smith, Ph.D.
Social network analysis (SNA) is a research paradigm used to examine the pattern of relationships within a social structure or system to understand how individual components interact and influence each other. For example, SNA can be used to examine communication patterns within a community to identify opinion leaders, patterns of knowledge diffusion, linkages between individuals, groups or organizations, and how these linkages influence a desired outcome. This information can be helpful during prevention planning, implementation, and evaluation.
Click here for a simple example of SNA and an explanation about how it can be useful to your prevention work.