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The Johnson County Prevention and Recovery Coalition has launched a new digital media campaign, "You Never Know", to address the rising issue of fentanyl use among teens and young adults. This campaign has a two-pronged approach to tackle this serious problem.
Firstly, the campaign will use a social norms approach to dispel the misconception that opioid and fentanyl use is common among teens and young adults. By highlighting statistics that show the majority of young people know that fake pills are dangerous and don’t use them, the campaign aims to empower teens by reinforcing positive behaviors and healthy decisions. The campaign will be supported by advertisements on social media and streaming platforms commonly used by the age group.
Secondly, the campaign will provide crucial information through JCMHC’s social media channels. This educational aspect of the campaign will teach teens, young adults, parents and community members how to recognize the signs of an overdose, what steps to take in an overdose situation, and where to access naloxone, a medication that can reverse an overdose.
Click here to check out the first post, learn more at youneverknowjoco.org and follow JCMHC on Facebook and Instagram (@jocomnh) on social media for You Never Know campaign updates.
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