Your Brand makes a Statement
Consistency is one of the key aspects of an effective brand, and that often means taking the perspective of your brand into every aspect of your business, including your office design. When walking through a lobby, visitors will carry certain expectations of how the space should look and feel based on what they already know about your company. Having your brand reflected in the lobby's design demonstrates consistency, professionalism and actually builds trust. From the space planning, furniture selection, color, each aspect of the lobby is an important piece of the image that makes up your brand.
Color, for instance significantly contributes to the atmosphere of a space, as it has the ability to evoke feelings and set moods. Red communicates excitement, boldness, fire and passion, while green is a color associated with nature, wellness and sustainability. It's important to consider which of your company colors are best to incorporate in your lobby based on how you want the space to feel.
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