Vol. 16 No. 2 / March 2024

UPDATE

Your School Is Expensive… But Maybe Not Expensive Enough

by Charles T. Evans, Senior Partner

A school board member who acquires failing businesses and makes them profitable said in a budget meeting:  “Just like the businesses I buy, we don’t have an expense problem. We have a revenue problem.”


But this is not how most private schools consider their finances. They typically look first at the cost side of the ledger and instinctively ask, “How can we do this less expensively?” This leads to fanciful thinking about things like how teachers and staff are compensated (“they’re really here for the ministry”), how programs are funded (“athletics should be self-supporting”), and how financial aid is managed (“a discounted seat with some revenue is better than an empty seat with no revenue, right?”).


Then, when all the cost-reducing ideas are baked into the expense side of the budget, the question of what to charge comes up.  


And we go low.


Never mind that we know we should pay teachers more or that athletics will never be self-funding or that we’re overlooking the real accounting cost of every discount. Never mind that the annual fund goal that pads the budget projection hasn’t been met in five years. We approve a new budget that is just as bad as the last one and hope and pray for the best.


Common signs that your school has a revenue problem:


• You’ll end the year in the black (or marginally even) only if the annual fund performs

on target.

• Your third-party financial aid processor calculates $300k in need, but your aid budget

only includes $250k.

• Small essential capital projects like replacing an HVAC unit, fixing a leaky roof, or

paving a muddy grass parking area require special fundraising or borrowing from a

line of credit.

• The last two months of your school’s operating expenses are paid for with tuition

deposits or enrollment fees designated for the next year.

• Inflationary pressures on your staff suggest a six percent salary increase would be in

order, but they only get two percent raises.

• Teachers routinely leave after about four years for public school for more reliable pay

and benefits.

• Vital co-curriculars like athletics and fine arts are constantly raising money to support

basic program needs like stipends, new uniforms, or theater rentals.


This list could go on, for sure, but each indicator on this list is part of the financial calculus that the majority of independent and parochial schools compute every year. For many schools, these types of realities might just be a checklist of how they have managed for decades.


If this describes your school and its finances, there is another way to plan and manage your fiscal future. Your school’s mission, your faithful staff, and the commitment of families who benefit justify greater investment.


Your school’s financial problem isn’t that it’s too expensive. It may be that it is not expensive enough.


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BetterSchools' Proprietary Financial Planning Tool: The IHAT

Long-term financial planning is hard, and the quality of the tools at your financial team's disposal makes a big difference. Common accounting platforms like Quickbooks or Blackbaud keep your numbers straight and your periodic reports accurate, but they don't help you look down the road.


BetterSchools' Institutional Health Assessment Tool (IHAT) brings crucial data together onto one integrated platform to make financial projections simpler, more accurate, and comprehensively considering vital inputs. The IHAT includes a dashboard from one-page summaries of five-year outcomes, a multi-year profit and loss summary, grade by grade enrollment projections (including lost revenue calculations from attrition and gross revenue numbers from tuition and fees), a planning sheet that allows your planners to adjust each level of tuition by percentages, and much more.


We haven't seen anything else like it that combines complete customization, total integration of key data, and infinite expandability for future use.


"Thanks for the 'Fever Dream' email. Grateful that we were able to do the strategic planning process and IHAT back in 2020. We worked that plan, and we just updated our strategic plan and will be working on the financial modeling this Spring."


Dallas L.--Head of School/CEO of parochial school in Houston


"Chuck Evans and BetterSchools LLC have assisted our school with long term financial and strategic planning since 2018.  The insights and planning that has come from Chuck is invaluable as we consider a variety of directions and growth.


"The 2018 version of the financial plan guided us through the impact of the COVID shut downs by giving us a road map to return to for our 2023 version of the strategic financial plan. A main output from this time period identified focused planning with financial aid and two 'start up' efforts.


"The IHAT model allowed us to test scenarios of future growth as well as isolate the specific income and expense parameters we might face in the strategic outlook. The model is flexible for our purposes as well as provides snapshot views for governance and board approvals. "


Kirk H.--Executive Pastor of church/school ministry enrolling 1,100 students



Contact us to see what we can do to help your school moving forward in an intentional, resourced, and mission-oriented manner.

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