Fifty years after Al Serra opened the doors of his first Chevy store in Grand Blanc, his customer-first philosophy – “Take care of the customer, take care of the associates, and the rest will take care of itself” – is still alive and thriving in Michigan and across the nation.
Serra Automotive is now ranked No. 6 in the country among privately held retail automotive groups, according to Automotive News. They employ over 3,000 people in seven states and manage a network of 54 dealerships, 66 automotive franchises, and 25 brands.
That success has been possible thanks to Al Serra’s solid formula for growth, customer service, and team development, said his son Joe Serra, who purchased the business in 2000 and now serves as company chairman.
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