Information to Insight - Junicon Newsletter Summer 2022

Information to Insight®

The Junicon Newsletter

Summer 2022

Research into Changing Macroeconomic Environment and its Impact on Pricing

Over the past 2 years, we have all experienced and witnessed the dramatic impact that the Covid-19 pandemic has had. As countries enforced lockdowns and quarantines, it became difficult for businesses and manufacturers around the world to maintain labor volume and production levels.

The transportation environment suffered massively due to port congestion, vessel, equipment, and container shortages along with labor, materials, and logistics capacity shortages. All of this has had a significant impact on overall prices of shipping, commodities and raw materials. In addition, inflation has affected all sectors of the economy and health technology companies are torn between continuing to provide health care customers with products and services at competitive prices and manage continually rising cost pressures on the supply side.

The Medical Device sector is highly competitive, vendors must continue to provide competitive prices in the market. As inflationary pressures shape the way businesses think and plan for the future, it is becoming increasingly important to stay ahead of competition and think quick when the macroeconomic pricing environment changes. As rising costs will be passed on to customers, companies will need to strategically price their products.

Junicon conducts price sensitivity research with health care system stakeholders in order to provide guidance on how to manage price adjustments without risking losing valuable client business.

How Covid-19 Changed Healthcare IT

As the pandemic has had a huge impact on health care systems worldwide, we have tracked the far-reaching changes on how Covid-19 has re-shaped the way information technology is being used in the healthcare sector today.

A few of these trends are:

An increasing use of patient-facing apps that let clinicians communicate with their patient remotely

A significant advance towards digitalizing all patient information and making it available across the care spectrum, thus enabling faster, more cost-effective, and more competent patient management

Massive investment by health providers globally to improve the IT infrastructures

All this provides new opportunities for health technology suppliers to gain or expand IT-based business in the healthcare sector.

Junicon is assisting its global clients to identify opportunities and better understand the focus for and size of these new fields in development.

Breadth of New Online Methodologies

The pandemic brought many challenges to performing medical market research over the past two years, as in-person interviews and traditional focus groups in central viewing facilities were heavily restricted.

In response to these challenges, Junicon relied on long experience with online quantitative fieldwork to enable remotely administered qualitative interviews using new tools and methodologies used previously only in live settings.

Video conferencing software allowed respondents to experience new products safely and give live feedback using interactive online studies, allowing robust discussions on product assessments, concept testing, and marketing message evaluation.

If you are interested to learn more about how Junicon can help you to execute your study using some of these new methodologies, contact anagle@junicon.net.

Junicon's Growing Global Team

Lauren Scruggs joined the Junicon team in Europe as a Healthcare Analyst in June 2021. She holds a MSc in Nutrition and Global Health from the London School of Hygiene and Tropical Medicine and a BSc in Public Health from Maastricht University in the Netherlands. As a bilingual in French and English, Lauren works on research projects in France and internationally.

Lauren has previous experience working on research projects in the public health and humanitarian field. Since joining Junicon, Lauren has worked on various market research studies, conducting interviews, analyzing, and coding data, reporting insightful results, and increasingly working on data management and statistical methodologies.

Lauren is based in Annecy, France, a beautiful town near the French Alps, where she regularly enjoys outdoor activities such as hiking, climbing, paddle boarding and skiing.