Today's update includes:

  • General Updates
  • Coalition of Hardest Hit Businesses | Update on Advocacy
  • Cruise Industry Returns to BC!
  • Addressing the Workforce Crisis & Solutions | GBTA Podcast
  • Looking to Better Understand International & Domestic Recruitment? We Can Help!
  • Join Us| Learn How to Develop A Position Workplace Culture to Support Recruitment
  • GoGreen Tip of the Week | Sign Up for Complimentary GoGreen Energy Audit
  • STR Report | Week of April 3
  • Resources | Destination Canada
  • The BC Effect Campaign Update | Now Live in Ontario and California!
  • Take Safer Spaces Training Today | Gain Critical Knowledge
  • Reminder | Budget 2022 Hotel Analysis
  • Rainbow Registered Accreditation | Sign Up Today
  • Recognizing Equal Pay Day with WORTH Association
  • Applications Open | Propel Program
  • Reminder | Hiring with EDI in Mind | A Webinar & Resources
  • Time to Play! Register for Highly Anticipated Okanagan Golf Tournament!
  • News - See more below!
  • Hot Off the Press
  • BC | Canada News
  • World News
  • Industry Trends
  • Tipping Our Hat to Industry!
  • Coast Hotels Appoints New Vice President of Revenue Strategies & Communication
  • Mundi Construction Excited to Break Ground on New Four Points by Sheraton Hotel in Penticton
  • Mark Your Calendars - see below!
  • Comment Card | Thoughts and Comments from Our Industry
  • Last Laugh | A Little Something to Make Our Members Smile
Coalition of Hardest Hit
Businesses | Update on Advocacy
The BCHA is pleasured to shared an update on Federal advocacy efforts released by the Hardest Hit Coalition, which we are proud to be a part of.

Through its recent pre-budget campaign, which began in February of this year, the Coalition sought to accomplish three things:
  1. Re-open the border
  2. Extend the Tourism & Hospitality Recovery Program
  3. Address the labour shortage

With support from industry members across the country, the Coalition's advocacy campaign resulted in some significant wins in recent weeks. Learn what the Coalition outlined in its recent communications.
Cruise Industry Returns to BC!
The 2022 cruise season at the launched on April 10, 2022, with the inaugural visit of the Holland America Line ship, Koningsdam, to the Canada Place cruise terminal at the Port of Vancouver.

Carrying about 1,200 passengers — less than half its capacity — the ship traveled to Victoria, BC, marking the return of one of British Columbia’s major tourism drivers.

In preparation for the return of cruise, the port authority, along with cruise lines and industry partners, worked closely with Transport Canada to follow federal government guidance on the latest public health plans and regulations. Under Transport Canada requirements, cruise passengers must be fully vaccinated against COVID-19 and test negative for COVID-19 before boarding the ship.

We are delighted to see the return of this critical industry!
Addressing the Workforce Crisis &
Solutions | GBTA Podcast
BCHA's Workforce Strategist, Alison Langford, recently joined The Business of Travel podcast, alongside Philip Mondor, President and CEO, Tourism HR Canada to discuss the current issues around the labor shortage in the tourism industry, how meetings and events could be affected moving forward, and what we and the industry can do collectively to address the issues.

Listen below and learn what industry experts are saying about recruitment efforts this hiring season.
Looking to Better Understand International & Domestic Recruitment? We Can Help!
Today's labour recruitment market is incredibly competitive, and navigating international and domestic recruitment options can be both confusing and challenging. Meet Alison Langford: BCHA's Workforce Strategist and dedicated expert in international and domestic recruitment. 

All BCHA members are eligible for a complimentary recruiting consultation with Alison. During your one-on-one session, Alison will review your workforce needs and discuss options available to support your hiring efforts. 

Should you be struggling with where to start or simply want to learn more about this complex space, book your session with Alison today. Contact |
Join Us| Learn How to Develop A Position Workplace Culture to Support Recruitment
Tomorrow, Ginger Brunner, Senior HR Specialist with go2HR will join us for our latest Virtual Event: Building Positive Workplace Cultures.

During this session, we will share insights and practical resources to help employers understand what workplace culture means and what they can do to foster a positive working environment that will support with overall recruitment and retention.

Wednesday, April 13 | 1:30PM - 2:30M PST
GoGreen Tip of the Week | Sign Up for Complimentary GoGreen Energy Audit
Sign up for GoGreen Program today and receive a complimentary energy audit to identify ways to green your property and save!

Please connect with our Project Coordinator, Kiera Bourgeault at for more information!
STR Report | Week of April 3
Domestic Overnight Visitors Week Ending April 3 Highlights:
  • Average Domestic Overnight Visitation to BC for Week 13 (Mar 28 - April 3, 2022) is up 13.0% compared to the same week in 2019
  • When comparing Week 12 (Mar 21 - Mar 27, 2022) to Week 13 (Mar 28 - April 3, 2022) Kootenay Rockies, Northern BC saw an increase in visitation. Thompson Okanagan, Cariboo Chilcotin Coast, Vancouver Island, Vancouver Coast and Mountains saw a decrease. 
  • British Columbia decreased 8% when comparing Week 12 (Mar 21 - Mar 27, 2022) to Week 13 (Mar 28 - April 3, 2022)
STR Report Highlights Week Ending April 2:
  • British Columbia had a 60.7% occupancy from Sunday-Thursday and a 69.8% occupancy during the weekend, down -2.9% compared to the same week in 2019.
  • British Columbia had an ADR of $173.06 from Sunday-Thursday and an ADR of $187.08 during the weekend, up 6.1% compared to the same week in 2019.
  • British Columbia had a RevPAR of $105.02 from Sunday-Thursday and a RevPAR of $130.64 during the weekend, up 3.0% compared to the same week in 2019.
Regional STATS the Weekend of April 1-2, 2022:
  • Cariboo Chilcotin Coast: OCC 58.1% ADR $136.98 REVPAR $79.55
  • Kootenay Rockies: OCC 44.9% ADR $130.69 REVPAR $58.63
  • Northern BC: OCC 57.7% ADR $128.56 REVPAR $74.19
  • Thompson Okanagan: OCC 63.1% ADR $137.85 REVPAR $86.99
  • Vancouver Island: OCC 72.6% ADR $188.82 REVPAR $137.08
  • Vancouver: OCC 78.9% ADR $199.42 REVPAR $157.26
  • Whistler: OCC 64.4% ADR $391.00 REVPAR $251.90
Resources | Destination Canada
  • Tourism’s Big Shift Report & Webinar: Our report Tourism’s Big Shift, identifies key trends that are impacting Canada’s tourism industry in the next one to three years. 
  • Read the full report here.
  • You can watch a recording of the webinar here.

  • Marketing Tips and Tricks: This is a series of quick tutorials and takeaways on topics such as SEO, public relations, YouTube and more. Watch the full series here.
The BC Effect Campaign Update | Now Live in Ontario and California!
The BC Effect is a comprehensive $6.7M global marketing campaign designed to drive emotional urgency and encourage travel to BC in 2022 and into 2023 from key international and domestic long-haul markets. The campaign inspires global audiences to tap into something bigger, awaken a deeper connection, gain a different perspective, and find themselves–in every sense of the word–all within British Columbia. 
Take Safer Spaces Training Today | Gain Critical Knowledge
Did you know, according to a 2020 report by Statistics Canada, one in four women and one in six men experienced inappropriate sexualized behaviours at work within the previous year? Or, that many victims didn’t report the harassment because they were fearful their careers would suffer as a result?

Workplace sexual harassment is a serious issue in all industries, including tourism and hospitality.

go2HR, with support from Justice Canada, is actively working to reduce sexual harassment in our industry – and there’s no better time than now, as we move through pandemic recovery and “build back better”.

On March 21st, go2HR launched Safer Spaces, a three-year education, awareness and training program that helps employers, supervisors and workers identify sexual harassment and outline clear steps towards creating sexual harassment free workplaces. The program begins with a free, self-paced employer and supervisor-focused training course, which takes place entirely online. To learn more about Safer Spaces, or to register for the training course, visit Safer Spaces.
Reminder | Budget 2022 Hotel Analysis
The 2022 Federal Budget titled “A Plan to Grow our Economy and Make Life More Affordable.” was released last week. Please see below for topline highlights along with a complete analysis.
Here are the highlights for hotels:
  • Strong signals point towards borders staying open in the future
  • Significant investments to reduce the immigration processing backlog for temporary and longer-term workers
  • A new Federal Tourism Growth Strategy
  • Noteworthy investments into affordable housing, including rental and new homes
Rainbow Registered
Accreditation | Sign Up Today
Rainbow Registered is a nationally recognized safe space accreditation program developed by Canada’s LGBT+ Chamber of Commerce (CGLCC), Tourism HR Canada and their partners, with the aid of the Federal government, that recognizes Canadian businesses and organizations that are LGBT+ inclusive.

The Rainbow Registered accreditation helps customers, clients, partners and prospective employees to identify LGBT+ friendly businesses and organizations, while enabling those businesses and organizations to demonstrate their commitment to providing a welcoming and inclusive experience.
Recognizing Equal Pay Day with
WORTH Association
Did you know today is Equal Pay Day in Canada?

On average, full-time working women make about $0.75 cents for every dollar that men make and that gap is even wider for women belonging to marginalized groups. According to the Canadian Women’s Foundation (CWF), Indigenous women make $0.65 for every dollar, women living with a disability earn $0.54, racialized women make $0.67, and women who are new to Canada make $0.71 compared to men who are also new to Canada.

WORTH Association has detailed 'Four Steps Companies Can Take To Close The Gender Pay Gap'. Connect with the WORTH team here.
Applications Open | Propel Program
While employers are looking ahead to a busier summer season, we are facing a depleted workforce.

Tourism HR Canada’s student work placement program, Propel, has been extended for an additional two years. Propel connects post-secondary students with meaningful, paid work-integrated learning placements and provided tourism and hospitality employers with wage subsidies to support these placements.

The program is actively accepting applications for the upcoming summer semester. See below!
Reminder | Temporary Expanded Service Area Authorizations Extended Until Next Year
The temporary expanded service area (TESA) authorizations were extended until March 31, 2023 in an announcement today by the Honorable Mike Farnworth, Minister of Public Safety and Solicitor General.

The extension was brought in so local governments have the additional time they were seeking to update their patio policies and for licensees to apply to make their new patio areas permanent. The timing of the announcement also avoids businesses having disrupt their patio service during the busy summer months.

In order to make a current TESA permanent businesses need to apply through the Liquor and Cannabis Licensing Portal for permanent structural change and they must meet all local bylaws and requirements.
Reminder | Hiring with EDI in Mind | A Webinar & Resources
Looking for resources to help your organization build more inclusive job postings, interview techniques, accessibility policies, and more?

  • RESOURCE HUB | The Talent MATCH Program is a collaboration between the BC Alliance for Arts + Culture, the BC Museums Association, go2HR, and the Association for Co-operative Education & Work Integrated Learning (ACE-WIL) BC/Yukon. The project explores tools and resources to help WIL employers and staff effectively address student barriers around discrimination and inclusion.

  • WEBINAR | Join #TalentMATCH for an info session reviewing the resources available on April 26 at 3pm.
Play for a Great Cause! Register for Highly Anticipated Okanagan Golf Tournament!
Join us for BCHF’s inaugural Okanagan Golf Tournament at the Harvest Golf Club May 10!

The tournament is expected to attract over 130 golfers and will offer a full day of food, drink, prizes, networking, and fun for owners, managers, and suppliers -- all in the name of helping our own! Funds raised help hospitality workers across BC each year that are in a financial crisis due to a medical condition.

At 7,109 yards, The Harvest is a championship-length layout designed by renowned Canadian golf course architect Graham Cooke. Following your round, enjoy a networking reception and silent auction with your fellow players to celebrate our industry among new contacts and friends!
Inaugural Okanagan Golf Tournament
Vancouver Golf Tournament
Victoria Golf Tournament
Industry News & Quick Links
Tipping Our Hat to Industry
Coast Hotels Appoints New Vice President of Revenue Strategies & Communication

This month, Coast Hotels Limited welcomes Brigitte Diem-Guy, the hotel chains new Vice President, Revenue Strategies and Communication.
In her new role, Brigitte will lead Coast Hotels’ Marketing, Communications, Revenue Performance and Sales operations, a new position representing the consolidation of these disciplines into one tightly knit department. This consolidation will allow Mark Hope, Vice President, Development, to lead the exponential growth strategy and advance distribution for Coast Hotels in major gateway cities throughout North America.
Known as an accomplished senior revenue generation leader and advisory board member, Brigitte brings over 28 years of global marketing, communications, sales and brand positioning strategy to her role at Coast Hotels. Her proven success record spanning a broad cross-section of industries from destination marketing, travel and tourism, software and hospitality, includes the role as VP Sales, Marketing & Communication for SilverBirch Hotels & Resorts from 2011 to 2017.

Congrats Brigitte!
Mundi Construction Excited to Break Ground on New Four Points by Sheraton Hotel in Penticton

Last month, the City of Penticton officially green-lit Mundi Construction’s latest development located in Penticton. The development will include a new 105-room hotel under the Four Points by Sheraton trade name, which will also include a 100-seat restaurant. The development permit for the project was approved based on the city’s interest in a “high-quality hotel which will transform the city and generate new opportunities.”

Congratulations to the Mundi team!
Mark Your Calendars
Federal Budget 2022 | TIAC Member Talk

Join Beth Potter, President and CEO of TIAC, this Tuesday April 12, 2022
(2-3 pm EST) for an exclusive TIAC Member Talk focused on what the new budget will mean for you and your business.

The BC Hospitality Foundation (BCHF) announced the launch of the new Okanagan Golf Tournament. The inaugural Okanagan tournament at The Harvest Golf Club in Kelowna will kick off the golf season on May 10, 2022.
Register your team now while availability lasts.
Online Education Support for Businesses and Employees
Destination BC has partnered with Small Business BC to offer free access for tourism business stakeholders across the province to online education supporting COVID-19 recovery.
  • April 20th - Online Lead Generation for Small Business
  • April 20th & 27th - Market Research for your Business Package
  • April 26th - Get Started with Email Marketing
May 8, 2022 – May 11, 2022

IMPACT is a collaborative national dialogue on innovation. The dream to create a legacy for sustainable and regenerative tourism in Canada is stronger than ever, and your voices are needed.
Join in on a national conversation on sustainable tourism, as delegates and speakers explore and compare models for tourism recovery. Hear from some of the most creative and innovative experts in the business and address our new reality of higher expectations, for and of visitors.
Mar 29, 2022 | 11:30 AM – 3:30 PM
Host: GreenStep Sustainable Tourism

Register Now! Vancouver Island Tourism Conference 2022
April 12 - 14, 2022

Tourism stakeholders in the Vancouver Island region are invited to attend the in-person return of the annual Vancouver Island Tourism Conference, powered by Tourism Vancouver Island. It will be held April 12-14, 2022 in Victoria, B.C. at the Delta Hotels Victoria Ocean Pointe Resort. This year’s conference will focus on Mindful Travel: The health of our environment; The health of our industry; The health of our people. The early bird rate is $375 until February 11th (Regular rate is $475 until March 28th). Learn more and register here.

Comment Card | Click on Image for More
Yesterday Was International Pet Day!
Hon. Melanie Mark Celebrates the
Return of the Cruise Industry
Connecting with Industry at
Industry Excited for Vancouver Island Tourism Conference!
Last Laugh