Press Release
We’re pleased to announce the latest technological breakthrough from the innovative labs at K&W Tire. Like many scientific advances, this one initially began quite accidentally. Our scientists have been searching for sustainable and renewable replacements for tire carbon black which has been in short supply and subject to ever more onerous price increases, when our Jeff Hood quite literally stumbled over the answer in his own backyard. While cleaning up after his dog he remarked that the droppings seemed to be largely intact. Even after months of exposure to the elements this excrement was in pristine condition. Hmmmm might this be a potential replacement or modifier to today’s carbon black? Jeff challenged our researchers to analyze the pooh and find out what makes it so resilient.
For background, carbon black is a byproduct of the combustion of various petroleum products. When added as a filler in rubber, it increases abrasion resistance and tensile strength significantly – which helps lead to a long-wearing tire. But carbon black is not exactly environmentally friendly.