Sponsorship News, Insight & Intelligence

Done Deals: What's Hot?

Mastercard renews long-time partnership with the UEFA Champions League until 2027.

Heycar has renewed its sponsorship of the Hampton Court Palace Festival for the third consecutive year. The digital marketplace will also support a series of comedy festivals in five UK cities over the summer, showcasing ‘longtime comedy legends, emerging talents and everyone in between’ Read More

Birmingham’s Resorts World Arena is being renamed BP Pulse Live as part of a sponsorship arrangement between the NEC Group and the rapid and ultra-fast chargepoint provider.

The Sprint World Orienteering Championships 2024 has announced five new commercial partners ahead of the event including Lothian Buses, The University of Edinburgh and Cullen Property as official Event Partners.

Puma has become the official apparel and footwear partner of Hyrox, the global series of fitness racing. Their partnership runs from 2024 to 2027.

Luxury jewellery brand Boodles has signed as the Official Headline Partner of Belgravia’s A Summer of Sport, and Lavazza has signed as the official coffee partner - both deals brokered by Reg & Co. Arriva will sponsor the Africa Oyé festival, which takes place this month in Sefton Park, Liverpool

ITV renews SharkNinja, as headline sponsorship of ITV1's This Morning until 2025.

World Snooker Tour (WST) has expanded its partnership with Johnstone's Paint to include title sponsorship of The Masters.

Upcoming Training Workshops:

"Priced to Perfection" - 10th July

If you want to establish a best-practice technique for valuing and pricing your sponsorship inventory then this workshop is the one for you! Across this 3 hour interactive session, we'll review how and when to apply different pricing techniques, deep dive into the audit technique and consider robust strategies for negotiating assets and inventory.

"Building a Partnership Culture" - 24th July

This workshop recognises the challenges that many buyers and sellers of sponsorship face in getting internal buy in and support for their sponsorship opportunities and ideas. This hands-on workshop offers ideas and techniques for building a positive partnership culture, managing expectations whilst demonstrating opportunity, and creating a collaborative delivery framework.

Places fill up quickly - Find Out More

We also offer in-house training sessions, online classroom training, or On-Demand webinars. Click Here for more information

People & Agency News

Job Alert: Corporate Relations Manager, The British Library Find Out More

Georgia Odd has joined Comic Relief as New Partnerships Manager (Corporate).

Job Alert: Senior Partnerships Manager - New Business, Royal Opera House. Find Out More

Camilla Lawson starts a new role as Ethics & Sustainability Specialist - Environment and Food Waste, at John Lewis

James Young takes up the newly created post of Head of Commercial Operations at British Cycling

Job Alert: Partnerships Manager, Formula 1 Find Out More

Sam Baring Partnerships' has brokered a multi-year sleeve partnership deal between Experience Kissimmee's and Brighton & Hove Albion Football Club

Insight & Intelligence

Manchester City's lawsuit against the Premier League explained Find Out More

Baillie Gifford cancels all remaining sponsorships of literary festivals. Find Out More

Regulator to offer charities support on child sponsorship marketing following Penny Appeal investigation Find Out More

Weekend Briefing: The Olympics brand sponsorships keep on coming

The Olympics are just around the corner, and the fashion brand partnerships and campaigns continue to pile up.

Find Out More

Attacks on sponsors an existential threat to arts, says Robertson

Culture secretary warns corporate and private money in the arts cannot be replaced by public funds Find Out More

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Upcoming Training Workshops:

﻿"Priced to Perfection" - 10th July

"Building a Partnership Culture" - 24th July

"Priced to Perfection" - 10th July