Sponsorship News, Insight & Intelligence

Done Deals: What's Hot?

Rockstar Energy Drink and Live Nation UK unveil a ground-breaking, multi-year, partnership across select Live Nation festivals in the UK. Find Out More

Channel 4 Sales is teaming up with Ring and MG OMD in a deal that will see the home security brand sponsor ‘Channel 4 Friday Nights In’. Sainsbury’s Argos chain has renewed its sponsorship deal with ITV’s Coronation Street. A new Sainsbury’s and Argos store facade is being added to the famous cobbles, replacing an existing Co-op store.

Surrey County Cricket Club has announced a five-year sponsorship agreement with Heineken.

Maison Valentino will sponsor the International Booker Prize ceremony for 2024 while a new partnership with English PEN will support translators from the global majority. Find Out More

Rail operator LNER has been announced as headline sponsor of the 2024 UK Corporate Games, which take place in Leeds this summer.

Barclays and LTA announce five-year partnership to get 150,000 more people playing tennis for free across Great Britain. Find Out More

Colgate partners with Pinterest for first-of-its-kind Editorial Sponsorship. Find Out More

EY is to sponsor upcoming National Treasures Caravaggio in Belfast exhibition at Ulster Museum. Find Out More

Upcoming Training Workshop - "Priced to Perfection" - 16th May

If you want to establish a best-practice technique for valuing and pricing your sponsorship inventory then this workshop is the one for you! Across this 3 hour interactive session, we'll review how and when to apply different pricing techniques, deep dive into the audit technique and consider robust strategies for negotiating assets and inventory. Places fill up quickly for this always-popular masterclass - we've got 4 seats left! Find Out More

We also offer in-house training sessions, online classroom training, or On-Demand webinars. Click Here for more information

People News

Elaine Edwards has joined Forestry England as the Senior Corporate Partnerships Development Manager.

Job Alert: Corporate Development Officer, National Portrait Gallery Find Out More

Marc Hope (The Winning Tape Ltd) has been recruited by the organising team of WOC 2024, as the Commercial Director to manage partnerships and complete the commercial programme. Find Out More

Agency News & Insight

Two Circles announce partnership with an innovative new track league, spearheaded by the legendary Michael Johnson

Why Tata Consultancy Services’ long-term sponsorship strategy is a marathon, not a sprint. Find Out More

A Cooperative Partnership For The Next Generation: Inside Co-op Live’s Naming Rights Sponsorship. Find Out More

Will Pudney is the New Director of Partnerships at More than Equal

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