The Incentive Marketing Association (IMA) is excited to announce plans to conduct a ground-breaking new research study in 2024. The research study will provide a comprehensive view of the global incentive, reward and recognition industry.
All IMA members will receive valuable proprietary insights from the study. By combining qualitative data, based on interviews with panels of experts from each IMA SIG and Chapter, with quantitative data, the study will provide a global report complemented by individual Chapter and SIG reports. The individual reports will explore regional, and industry sector-specific insights presented in context with the global data.
The new research results will enable the IMA and our SIGs and Chapters to speak with a unified voice and will enhance our efforts to grow the incentive marketplace by educating business leaders on local and global best practices and trends to improve business performance.
Industry veteran Rik Lutmer of Loyalty Chiefs will conduct the IMA research study. Lutmer brings over 20 years of industry experience working with 84 brands across 28 business sectors.
Ways to Support IMA Research
The IMA invites members to help elevate and refine the global incentive conversation by becoming a 2024-2025 Research Partner.
As a Research Partner you show your thought leadership to other IMA members, your customers, and potential customers. This is a unique opportunity to receive valuable brand visibility and a cost-effective opportunity to position your organization as an industry leader and advocate. Your support will help to ensure we can conduct the robust research needed to carry out an all-encompassing study that will provide tremendous value for the IMA and the incentive industry. We hope this comprehensive study serves as the benchmark for future similar IMA studies.
IMA offers opportunities to maximize your brand visibility and position your organization as a leader in the incentive industry through the Annual Partnerships help us provide events, publications, resources and research while increasing awareness of your brand. Download the brochure.
Partner Levels:
• Premier - $10,000
• Research Partner - $8,000
• Contributing - $5,000
• Supporting - $3,000
A La Carte Opportunities:
• Company Showcase - $3,000
• Company Showcase - $3,000
• Incentive Resource Guide Ad - $1,000
• Website Ad - $500
• Support the IMA Summit!
2024-2025 Annual Partnerships and Sponsorships are on a 7/1/2024-6/30/2025 cycle. Benefits will be active on 7/1/2024. The deadline to become an Annual Partner (Premier, Contributing, or Supporting levels) is June 5.
Complete the application form to reserve your Annual Partnership, including the new Research Partner!
