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Thank you to everyone that attended this year’s spring IMA conference in Coralville and a final congratulations to all of the Presidents Club and Winners Circle recipients. It was nice to catch up with so many great leaders in the mortgage industry and learn from some of the best.
When preparing for a conference, I often have this illogical expectation that a speaker is going to present some amazing, secret idea that will transform my entire life. And then, I will find guaranteed success at work by changing just ONE thing! However, the reality always falls short for me.
Last week’s IMA conference was no different. We heard from two long-time banking and mortgage experts, a panel of Iowa’s top lenders and a fitting finale from Steve Fredlund about understanding our approach to life and work and choosing our experience. Joe Micallef presented a quote about doing the “common thing, uncommonly well.” It finally dawned on me that I was “conferencing” wrong. It is implausible to find one thing that guarantees success, and the presenters were not there to offer that.
Micallef laid the groundwork for the entire conference. There is no single secret to success that industry leaders abide by. They are just more proactive, doing the common things better and with more consistency and purpose than the rest. Those same leaders had outstanding production last year even when production was at an industry low.
I hope everyone is off to a positive start this spring as production ramps up. There is business to be had and many signs still point to increased originations in 2024. Homebuyers need our expertise more than ever, so now is the time to perfect your process, be consistent, and show your value to your clients and referral sources.
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