It’s that time again. Welcome to Year Two of the IASB Benchmarking Study.



For those who participated last year and those of you that are new, here is some information from current IASB President, Tim Mathy and ImpactEleven Founding Partner Peter Sheahan. They dropped in together in Denver to capture a quick video to share the details with you!

IASB, ImpactEleven and Stitch Marketing Research are in year two of a five-year strategic partnership to deliver groundbreaking, industry benchmarking data and analysis to IASB members.

Through an annual data collection process among members, followed by best-in-class data analytics, IASB members will receive:

1. Benchmarking data on our industry and how it’s evolving over time
2. Critical information about your organization's performance relative to firms with similar profiles
3. Qualitative research to understand vital emerging trends and guidance on how member bureaus and management companies can react and make decisions to ensure your future success
4. Individual member reports benchmarking metrics against relevant segment (member size, business type, etc.) and against our industry at large

• Stitch Marketing Research is an independent third party that uses the highest level of data security, guaranteeing the privacy of your information 
• Neither IASB nor ImpactEleven will have access to any unaggregated data, or any aggregated segment data. Any information submitted by a member will only be viewable by Stitch Marketing Research and nobody else — without exception. Additionally, individual data will be anonymized in its collection, wherever possible.

On Saturday, November 11, 2023 ImpactEleven will be onsite at ENGAGE in Denver to present a high impact session that includes an aggregate report, critical findings, key insights, and industry dialogue. This session will be followed by summary data delivered in report form to all members and individual detailed reports to contributing members.

Field work for year two will launch on Monday, August 28, 2023. Be on the lookout for further communication this summer as we begin the data collection process.

Your participation is mission critical as we work together to drive growth and elevate the speaking industry.

If you have any questions, please don’t hesitate to reach out to IASB. Stitch Marketing Research will also be available for support once the survey has launched. 

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