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(Nashville, Tennessee…) – August 13, 2024 – Music-adjacent tech start-up Humanable is set to launch September 17, 2024 to solve the disruption caused by generative artificial intelligence (GenAI) in the music industry. The patent-pending, artist-first platform has built an industry-wide standard benefiting human creators, record companies, studios, publishers, musicians, and platforms by certifying human-created music so everyone from fans to musicians to publishers can choose to support authentic music.
The Humanable movement and platform gives songwriters, catalogs, producers, musicians, platforms, and labels the ability to designate under oath that all elements of a song were created without using GenAI. Humanable will certify new recordings as well previously-recorded music and prevents GenAI from further complicating royalty rights by mixing computer music with human music. Humanable preserves the authentic music market place and is poised to become the new industry standard for supply chain clarity in the music industry.
“Humanable gives fans confidence that they are listening to real humans and the humans they love,” said London-educated playwright, Humanable Co-founder, and Chief Human, Lili McGrady. “GenAI is getting so good, some fans may not know the difference between human music and computer-generated files. We hope to drive confusion from the marketplace and preserve the heart in music and the integrity of the creative process, so consumers can be confident they’re listening to and following actual humans.”
The service will employ a $1.00 per-song charge to upload a song to the Humanable platform designating all elements of the song were created without the use of GenAI. A small monthly charge will provide membership on the Humanable platform and cover the costs to authenticate the lack of GenAI in the creation of the music. For songs created before 2014, a blanket license will be issued to a select group of early-adopting labels and rights holders who support the Humanable movement. This will incentivize distribution platforms to quickly adopt the Humanable-branded toggle, enabling listeners to easily filter human-made music from files created by a computer.
The Nashville-based company will make its industry debut at their special event at the famous Santa’s Pub in Nashville during the 2024 AmericanaFest. The industry-changing event will be held from 7 p.m. - midnight on September 17, 2024 and will be accessible to AmericanaFest pass holders.
Jason Elster, trial lawyer and one of the three Co-founders of Humanable, likens the Humanable certification to food certifications such as Non GMO, Certified Organic or Fair Trade. “By providing transparency into how music is created, human artists will have a future creating music, and businesses like labels and publishers that depend on royalties can support their artists through Humanable certification and ensure that the music they are licensing is copyrightable, royalty bearing, and free of GenAI surprises,” said Elster. "Humanable preserves an ecosystem that continues to generate new music and new revenues across the music spectrum and provides a stabilizing counterbalance to GenAI disruption. Publishers and labels will be able to license Humanable-certified songs without the emerging complexity that comes with GenAI creators and personas."
“We’re not against GenAI,” said Humanable Co-founder Paul McGrady, a globally recognized authority on trademark and social media law. “It definitely has its place in many areas outside the arts, but we believe that fans want to know the music they’re consuming was written by an actual human and recorded by actual human musicians playing instruments and singing the songs.” McGrady added, “The solution to music’s existential crisis is not to put GenAI back in the box or try to pick up loose change by accommodating GenAI’s takeover, but instead to really create choice for listeners who want to pick authentic, human-made music. It is time that the music industry becomes the windshield instead of always being the bug.”
Anyone who creates music can register a song with Humanable and will have the ability to designate under oath that it was created without the influence of GenAI. Catalogs, labels, and platforms should immediately recognize the need to quickly adopt the Humanable certification as the new industry standard for identifying authentically-human music. Once a song is certified, and platforms adopt the Humanable standard, fans will know it was created without GenAI thanks to the easily-recognizable Humanable icon, giving them confidence they are enjoying authentically-human art.
“We really feel like we’re preserving the future of music,” added Elster. “Growing the Humanable movement helps listeners, empowers artists and musicians, and improves supply chain clarity for publishers, performing rights organizations, labels, and distributors. It does not enable or feed the GenAI disruption and it does not leave anyone behind.”
“There is no substitute for human-created art, whether it’s music, painting, sculpture, poetry, photography or anything else,” said Lili McGrady summing up Humanable. “We want to ensure a future for the arts by making sure people are aware of what they’re buying and consuming.”
Follow Humanable at:
www.Humanable.com
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