There are always new projects that we take on in life and some involve a huge investment of time and money along with great dedication.

Ricardo Jimenez challenged himself to start a new company with what he felt was a great entrepreneurial product line. There were so many reasons to believe in it.

His book, "Crash Course", is his journey from the very beginning of this to its crashing end. He conveys so much of his wisdom in his writing that it's like studying for an MBA of life.

Hello Peter,

Ricardo Jimenez thought he was going to have a great success with a new product line he developed. It looked very promising. We're all starting new things in our ongoing lives and some are more challenging than others. He had an awful lot to learn and of course we often do too. His book, "Crash Course", is a great study about what a dedication to success can end up with.

The experience taught him so much about the quirkiness of life and the people who can encourage us and often disappoint us.

Tune in to hear Ricardo talk about how much he learned.