The Latest News, Updates, & Articles
  • New Product Releases - Venture Strategy & Stratgic Management Bike Edition
  • 6 Tough Lessons for Entrepreneurs That Can Be Learned from Simulations
  • Marketing Bike Edition - Take a Test Drive Today! 
  • A Student's Perspective - What's It Like Taking a Class with a Business Simulation?
  • Marketplace Microsimulations - Learning That Sticks 
  • Congrats to the Champs of the Inaugural AMA Marketplace Challenge 
  • Save the Date - Mark Your Calendar for the Fall Train-the-Trainer Workshop
  • Dr. William Hill - Winner of the Conference Bike Raffle
  • Here we Grow Again in 2018 - Say Hello to Steve McGuire and Katrina Byrd

New Product Releases:
Venture Strategy & Strategic Management 
Bike Edition
Develop the next generation of entrepreneurs in a safe virtual environment. S tudents  discover what it takes to start a new business from the ground up. Designed for 3rd and 4th year undergraduates or as an introductory graduate level course. 
Strategic Management Bikes
Your students will learn to manage business strategy as they experience what it takes to launch a new firm. Your class will focus on the development and management of business over time and across all functional areas.  Ideal for 3rd and 4th year undergraduate or graduate level students.

6 Tough Lessons for Entrepreneurs 
That Can Be  Learned from Simulations
New entrepreneurs encounter some of the toughest lessons in the business world. Failing early and often helps expedite the learning curve, but many entrepreneurs struggle to recover from such setbacks. Here are six hard lessons that your students can and should learn in the safety of a simulated environment and not in the real world.   

The Answers Aren't Always Textbook

Technology is constantly evolving and disrupting the status quo. To stay ahead of the competition, all business professionals need to learn how to adopt changing technologies and adapt their business strategies or even re-evaluate fundamental
knowledge. Our newest simulation, Venture Strategy Bikes, can provide your students guidance on how 3D printing disrupts a bicycle business' market, finance,

As Seen at the AMA Winter Conference 
Marketing Bike Edition - Take a Test Drive T oday!
Provide Your Students Experience in 
All Aspects of Modern Marketing

This  new marketing simulation will challenge your students to develop a new, niche market based on a brand new technology - custom designed carbon fiber bike frames built from advanced 3D printers. Can your students utilize their marketing knowledge to create a profitable business?

Available Bike Edition 
Marketing Simulations


A Student's Perspective - What's It Like 
Taking a  Class with a Business Simulation?
In a previous post, 5 Teaching Methods to Maximize the Learning Potential of Business Simulations, we outlined how to structure an entire class around a business simulation to maximize students' learning and real-world experience. The five teaching methodologies listed in this previous post from February, are big changes from what you'd expect to see in a traditional classroom. In today's blog post, we decided to flip this perspective and examine the topic from a student's perspective.
   
We posed open-ended questions about the value of various parts of the business
simulation class to 40 students and their volunteer business coaches. We asked t hem the pros and cons of the pedagogoy, role of business coaches, executive briefings, and our executie briefing rubric. On the whole, students were positive about all aspects of the business simulation course but often found it challenging to 

Marketplace Microsimulations
Short, Game-Like Exercises - Learning That Sticks

Designed with you and your students in mind,  Marketplace Microsimulations
are fun, affordable, easy to play, and even easier to integrate into your syllabus. These bite-sized interactive challenges are the perfect complement to your existing lecture. Your students will enjoy this hands-on learning experience with conc epts such as:
  • Product Design
  • Production Scheduling
  • Profitability
  • Fundamentals of Accounting
  • Internet Marketing
  • Fundamentals of Strategic Planning

Congrats to the Champs of the 
Inaugural AMA Marketplace  Challenge 
Prof. Steadman and Dr. Bettencourt congratulate each other after a game well played.
Dr. Lance Bettencourt from Texas Christian University and Prof. Kurt Steadman from the University of Montana Western won the inaugural Marketplace Challenge held at the 2018 AMA Winter Conference in New Orleans, LA. 

The competition was furious but Dr. Bettencourt and Prof. Steadman proved to be the most nimble, the most perceptive, and the most clever as they each walked away with an Amazon Kindle Fire.  

All players deserve a round of applause for their efforts!
--- company news ---

Train-the-Trainer Workshop 
May 21-23, 2018
SAVE THE DATE:

Mark your calendar, the Fall Train-the-Trainer Workshop 
will take place  September 24-26, 2018. 
More details to come.


Dr. William Hill 
Winner of the Conference Bike Raffle
Dr. Hill posing with his sweet new wheels.
Congratulations to Dr. William Hill of Mississippi State University Meridian for winning the recent bike raffle held at the 2018 Winter AMA Conference! 

The new bike edition of our marketing simulation is now  available.  Whether you are teaching Principles of Marketing or at the Executive MBA level, we offer a marketing simulation that is perfect for your next class. 

Contact one of our product specialist and take a test drive today. 


Here we Grow Again in 2018

Welcome Steve McGuire, the newest member of Marketplace's support team.  A 2012 graduate from the University of Tennessee, Steve hopes to bring diplomacy and a solutions-oriented approach to problem solving. 
In his free time, Steve, his wife, and their two energetic children enjoy trips to the Great Smoky Mountains National Park.  
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Meet Katrina Byrd, the newest member to the sales and marketing team. With over 28 years in higher education publishing, Katrina brings a wealth of experience as the Director of New Business Development.

A true southerner at heart, Katrina enjoys entertaining and spending family time with her husband, Doug and their two sons, Drake and Garrett on the lake alongside their yellow lab Maddy.
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