It was great to see so many of you at  HCAOA's annual conference in Austin last month. We heard a number of thoughtful speakers and especially enjoyed listening to former professional basketball player, Walter Bond. His keynote, R ecognizing Challenges and Seizing Opportunities, really struck a chord among the attendees. His story began as a young high school recruit and his search for a collegiate level coach who would prepare him for the NBA. How did he parlay this experience to homecare providers in the audience? It began with his selection of a coach. Much like when homecare services are introduced to a prospective client and their family, creating a personal connection, and developing a sense of trust, are things that resonate the most during the selection process. Remind your team to show compassion and professionalism at every point of contact. Mr. Bond also reminded attendees their "first customers" are actually the caregivers they employ. In today's competitive market, having a powerful caregiver app is a key play towards their recruitment. Here at Generations, we know the key to developing a healthy supply of valuable recruits starts by  providing them with great technology . When you have a happy and engaged workforce, you can begin counting the wins for the entire care team.