Hasbro's Real Web Spider-Man Blaster Swings into Retail; Far Out Toys Launches L.U.V. Fashion Dolls

May 2, 2024

The Toy Book Top 10: The Hottest Stories of April 2024

We're hitting the rewind button to look back at some of the biggest toy industry stories of last month as chosen by you, the readers.

Stay on the #pulseofplay...

The Clock is Ticking: Submit Your New Products for The Toy Book’s Action & Adventure Issue!

Our all-new theme shapes an epic issue focused on the newest and best products and innovators in Action Figures & Collectibles, Vehicles & R/C, Outdoor & Active, Ride-Ons & Wheels, Trading Cards, Hobby Supplies, and Tabletop Gaming!

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EXCLUSIVE: Hasbro Launches Spider-Man Blaster that Shoots Real Webs

The Spider-Man Real Webs Ultimate Web Blaster gives kids the ability to shoot their own webs.

EXCLUSIVE: Far Out Toys Launches L.U.V. Fashion Dolls

Far Out Toys launched a new line of dolls exclusively at Walmart that aims to return fashion to the forefront of fashion dolls.

Matchbox Debuts Mercedes-Benz G 580 with EQ Technology Die-Cast Car

The car features 99.5% recycled metal and a minimum of 81% ISCC-certified plastic.

IMC Toys Expands Doll Collection with VIP Hair Makeover Dolls

The VIP Hair Makeover dolls feature 11 inches of multicolored hair that kids can style and transform with the pull of a string.

The Toy Foundation Awards Play Grant to Joe DiMaggio Children’s Hospital

Hasbro Launches Play-Doh Pizza Delivery Scooter Playset

Emoji Co., Unis Technology Expand Partnership for New Family Entertainment Centers

Iscream, Kraft Heinz Launch Plush Line at IT’SUGAR

From Roblox to Reels: Beacon Media Group Reveals Kids’ Digital Dominance

19 New Vehicles & R/C Toys for 2024

Rev up excitement and sales with cars, trucks, tanks, trains, and more

from a variety of new and emerging manufacturers!

EXPLORE PRODUCTS

MINILAND DOLL WITH VITILIGO

MINILAND

Age: 2+ | MSRP: $54.98

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1:32 JOHN DEERE LAWN CARE SET

TOMY

Age: 3+ | MSRP: $29.99

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WHO’S FEELING WHAT?

LEARNING RESOURCES

Age: 3+ | MSRP: $14.99

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SOPHIE LA GIRAFE

Age: 0+ | MSRP: $26.99

EXPLORE PRODUCT

State of the Industry Q&A 2024: Basic Fun!

Jay Foreman, CEO at Basic Fun!, discusses big initiatives, the future of Toy Fair, and more.

State of the Industry Q&A 2024: Moose Toys

Steve Arkeveld, General Manager, North America at Moose Toys, discusses innovation and new opportunities.

Playful Partnership: WHSmith and Toys ‘R’ Us to Transform UK High Streets

WHP Global, the parent company of Toys “R” Us, has inked a significant long-term licensing agreement with WHSmith under which the retailer will serve as the exclusive shop-in-shop partner for Toys “R” Us in the UK.

JAKKS Pacific Q1 Earnings: Sales Slide 16% Amid Lack of Entertainment Content

JAKKS reported a decline in net sales to $90.1 million, marking a year-over-year decrease of $17.4 million or 16%.

Farewell Bakish, Hello Future: Paramount Global Gears Up for Bold Transformation

Paramount Global‘s Board of Directors revealed the departure of Bob Bakish, President and CEO, and formed an Office of the CEO, comprising three executives.

Mattel Television Studios Welcomes 3 New Executive Team Members

Mattel Television Studios welcomes three new hires as the company prepares for new scripted, unscripted, and documentary projects.

TOMY International Welcomes Jeff Jackson as Executive Vice President of Fat Brain Toys, Launches Giant Kirby Plush

The company has brought on Jeff Jackson to serve as Executive Vice President of Fat Brain Toys.

Former Amazon MGM Studios Executive Launches M2G: Marick Management Group

Robert Marick, former head of MGM Consumer Products, has launched M2G: Marick Management Group (M2G) ahead of Licensing Expo

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