(50) shades of gray, logo shrinkage, and more!
Happy Fourth of July!
The Solutionistas are looking forward to spending the day with family, friends, and fireworks! What about you?

After the holiday, we hope you check out the Smart Talk blog on the Origin website for our top tips for making the most of your graphic and print design projects. Check them out below!
Honey, I Shrunk My Logo!
Why Responsive Logo Design Matters
We’ve got some news for you—smartphones aren’t going away. Neither are tablets or laptops. If you’ve been holding off on rebranding or overhauling your website in the hope of riding out this whole mobile trend, it’s time to admit defeat. Responsive web design helps people interact with your website regardless of how they access it.

(50) Shades of Gray
How Color Types Keep Your Brand Consistent in Print and on the Web
The Origin Smart Marketing brand colors seem straightforward: orange and green. But they are also PMS 716 C, PMS 716 U, C-4 M-57 Y-91 K-0, R-237 G-119 B-0, #EB8533 (actually, that’s just the orange!). This may look like gobbledygook, but all these color codes keep our Origin orange consistent, wherever you see it. 

From Our Brag Book: Blue Sky Benefit Solutions
Nope, those aren't paint samples. They're Pantone codes! We had the pleasure of creating the Blue Sky Benefit Solutions brand and standardizing their brand colors so Blue Sky remains sky blue.

Origin Smart Marketing | (763) 498-9168 | rosalie@originsmartmarketing.com