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Message from Rod Clough, President - HVS Americas


Our U.S. Spring Broker Survey is hot off the press, with the latest indications of cap rates (going-in and exit), discount rates, and RRMs, among other great insights, from the U.S. hotel brokerage community. Contact us to obtain your copy. 


We also recently published our U.S. Franchise Fee Guide that compares, contrasts, and analyzes the true costs of many brands. If you are weighing a brand selection or change decision, it’s a great resource. We can provide more in-depth brand selection consulting as well; just contact Neil Flavin.


Luigi Major and Marcus Lee will be attending Meet the Money on May 6–8 in Los Angeles at the Los Angeles Airport Marriott and would love to connect with you if you will be in attendance. 


Wishing you much success as summer 2024 approaches! 


In Partnership,

Rod Clough, MAI

President, HVS Americas

U.S. In-Depth Hospitality Research

HVS U.S. Hotel Broker Survey, Spring 2024 Edition

The HVS Hotel Broker Survey is published twice annually and provides an important look at cap rate trends, multipliers, and other key investment metrics for the US hotel industry. HVS reaches out to active hotel brokers in the US to participate in the survey, and their insights provide you with the pulse of the market as it relates to discount rates by hotel product type; going-in cap rates by hotel product type; exit cap rates by hotel product type; current rooms revenue multipliers; hotel exposure time and marketing time by hotel product type; selling expenses by hotel product type; effects of liquidation; insights into specific markets, as provided; and market sentiment: cooling, steady, hot.

Purchase the U.S. Broker Survey, Spring 2024 Edition

Hotel Investment Opportunities: Brokerage Listings

Brokerage & Advisory Hotel Listings

Are you looking to acquire or sell hotels? We can help with an array of asset opportunities and financial solutions tailored to meet your specific needs. Despite a slower transaction market, our team continues to create a competitive marketplace for our listings from a nationwide buyer pool. Twenty transactions closed last year, with buyers from across the country. We have several more hotels under contract and over twenty active listing engagements. 

Explore Available Hotel Investment Opportunities

Industry Insights

A New Approach to Hotel Management Fees

In the ever-evolving hospitality industry, the question of how to effectively compensate hotel operators remains crucial. While the basic premise of paying managers for their management skills holds true, the prevalent incentive fee structures may no longer adequately align with market realities, particularly for owners.

Learn More about a New Approach to Hotel Management Fees

Riding the CFO Roundabout: Securing Hospitality's Financial Leadership Future

Since 2022, hospitality has seen a 30% increase in CFO turnover and a significant demand for financial executives. This trend, driven by post-COVID-19 burnout, remote work popularity and high inflation, reflects broader economic phenomena. High CFO turnover disrupts strategic initiatives, even while introducing fresh outlooks and innovation. Companies must balance retaining experienced leadership with embracing new ideas and fostering an adaptable culture to ensure resilience and sustainability.

Read about the CFO Roundabout

Hunter Conference 2024 Takeaways

The hotel market of Bakersfield, California, thrives year-round due to the area’s robust industrial business and strong manufacturing and distribution industry. Moreover, the city and the surrounding area are poised for major growth, with upcoming developments that will enhance the market’s appeal and attract further demand.

Be Informed: Hunter Conference Industry Update

Current Market Outlook Reviews

HVS Las Vegas Casino and Hotel Market Outlook 2024

Las Vegas continues to evolve, with billions of dollars being spent on the development of new world-class venues in recent years. In 2023, occupied room nights, as well as total occupancy (83.5%), continued to lag 2019 performance; however, like gaming revenue, the market’s ADR ($191.29) and RevPAR ($159.73) for 2023 reached record levels for the second year in a row. This article examines the latest trends and developments that are relevant to the Las Vegas casino and hotel markets.

Learn More about Las Vegas

THE PLAYERS Championship’s Impact on Jacksonville Hotels in 2024

Hotels in Jacksonville, Florida, experienced a robust March, driven in part by an influx of visitors for the 50th edition of THE PLAYERS Championship at TPC Sawgrass. This surge in demand coincided with the entrance of several new hotels into the market, which affected hotel performance metrics.

Be in the Know: Jacksonville, FL

The Dynamic Demand Base Powering the Knoxville Lodging Market

The Knoxville hotel market’s recent performance trends are catching the attention of regional and national investors, and for good reason. With a slew of new developments, the city is fast becoming a sought-after destination for both business and leisure travelers.

Get the Insight: Knoxville, TN

Savannah, GA: Linking the Past to the Future

Savannah is one of the most desirable tourist destinations in the country, and visitation has skyrocketed since the onset of the pandemic. Some major expansion and development projects underway in the market should help support hotel metrics going forward.

Learn More about Savannah

Columbus, Ohio: A Bright Spot for Midwestern Hotels

The diverse array of employers throughout the Columbus region has contributed to the growth of the local economy post-pandemic. This economic growth has bolstered the local hospitality market with expectation of continued growth in the near term.

Get the Insight on Columbus

Outpacing and Evolving: Metro Atlanta Supply Growth

The hotel supply across Metro Atlanta has grown significantly since the onset of the pandemic, particularly as compared to the rest of the nation. In this article, we provide an overview of notable supply and demand trends, both recent and on the horizon.

Stay in the Atlanta Know

Tulsa Tourism is on the Rise

Tulsa’s tourism industry has experienced a strong recovery from the COVID-19 pandemic. Tulsa experienced record-breaking revenue from tourism in 2022 and 2023, encouraging the local chamber of commerce to focus on sustaining tourism and community-building for the foreseeable future.

Learn More about Tulsa

Resurgence and Strength: Demand and Supply Growth in Wichita

Since 2020, Wichita’s hotel market has experienced a rebound in occupancy and average rate, supported by strong levels of leisure and commercial travel. Demand is expected to continue to grow given the construction of the Biomedical Campus and Riverfront development, although an influx of new hotel supply poses concern for the near-term outlook.

Get the Wichita Insights

CHICOS 2024: Early Bird Ends Today

Save the Date for CHICOS 2024 | November 13–15

This year's conference will take place in beautiful Barbados at the brand-new Wyndham Grand Barbados Sam Lord's Castle All Inclusive Resort over November 1315. As the premier event in the region, CHICOS promises to deliver opportunities for networking and knowledge sharing. In partnership with Barbados Tourism Marketing Inc., we look forward to welcoming our attendees for an unforgettable experience in Barbados. Don't miss this opportunity to save on registration and reserve your ticket before prices increase. 

HVS Information Alert!

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across a wide range of hospitality assets.

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