According to research by Upland BlueVenn, today’s consumer on average interacts with brands across 20 different online and offline channels, ranging from in-store and mobile browsers to social media, radio and television.
The DL: Brands are adjusting their advertising strategies to engage consumers across a range of online and offline channels. Research indicates that consumers interact with brands through roughly 20 different channels, prompting a shift toward customer-centric advertising. Peloton serves as an example by expanding its focus beyond home fitness equipment to offer accessible workout experiences for everyone. They recently collaborated with Amazon Ads, leveraging diverse ad formats and channels, and discovered that consumers are more likely to convert after encountering at least three types of ads. This finding emphasizes the importance of meeting customers where they are and using a comprehensive media mix to establish meaningful connections. Hoffmann Murtaugh has expertise in cross-channel media and can help you reach your audience no matter where they are.