WELCOME TO THE 4th ISSUE OF THE OFFICIAL AA GOLF EXPO AND FORUM NEWSLETTER
SAVE THE DATE! FEB 20 - 23, 2021 IN ATLANTA
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This monthly newsletter is designed to inform you about the people, organizations, sponsors and exhibitors participating in the First Annual African American Golf EXPO and Forum
JOIN GOLFERS FROM ACROSS THE NATION
SEE NEW PRODUCTS- ATTEND WORKSHOPS ,NETWORK
LEARN, GROW AND HAVE A GOOD TIME DOING IT
Feb, 20 -23, 2021 in Atlanta,GA
@ the MARIETTA HILTON and CONFERENCE CENTER
REGISTRATION WILL BEGIN IN JULY,2020
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INTERVIEW WITH JIM BEATTY
BY THE NEW YORK CHAPTER OF THE NATIONAL BLACK MBA
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I was interviewed by the New York Chapter of the National Black MBA Association.
I shared my views on the business opportunities in the $84B Golf Industry for African Americans.
Over 300 people have viewed it
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THE MISSION AND OBJECTIVES OF THE
AFRICAN AMERICAN GOLF EXPO and FORUM
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THE MISSION
- PROMOTE THE GAME, THE BUSINESS, THE INDUSTRY, THE CAREERS AND THE OPPORTUNITIES IN GOLF TO AFRICAN AMERICANS
THE
OBJECTIVES
- Promote economic growth, diversity and inclusion in golf for African Americans and other underrepresented groups
- Provide a friendly and welcoming environment for golf industry leaders to develop relationships with African American and other underrepresented entrepreneurs, community programmers, and golf enthusiasts.
- Help grow golf and the industry by featuring subject matter experts in learning forums, seminars and networking opportunities.
- Provide funding to grassroots organizations involved in teaching and promoting golf to the African American community
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READ THESE COMMENTS FROM EARNIE ELLISON
FORMER DIRECTOR ,BUSINESS AND COMMUNITY RELATIONS
FOR THE PGA OF AMERICA. A PIONEER AND LEADER
ON THE FIRST ANNUAL AFRICAN AMERICAN GOLF EXPO
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I joined PGA of America in 1997 and attending my first PGA Merchandise Show in 1998. This was one of the most impressive trade shows I had ever seen. With some 13,000 worldwide exhibitors and over 50,000 attendees, your first visit would almost take your breath away. However, what I quickly noticed, with exception of Minority Junior Golf Associations, there were no Black owned businesses displaying and marketing their golf products and services. Neither were there Black owned businesses that could provide support services such as food and beverage, marketing and advertising, printing services, cleaning services, security, etc.
So, I made it one of my personal missions and a PGA of America’s goal to encourage Black owned businesses and organizations such as the National Minority Suppler Development Council, Black Chambers of Commerce, Urban Leagues, and others to attend the PGA Merchandise Show. I
felt that exposure would eventually create more participation. We also created a PGA Diverse Supplier Initiative and host Diverse Suppler seminars with golf industry leaders participating to include the PGA of America CEO and Officers.
I am pleased to that similar initiatives are continuing.
However, relative to the PGA Merchandise Show, three of the major challenges confronting Black owned golf companies are:
1.
Cost to exhibit to include exhibit fees, travel, entertainment, etc.
2.
Difficulty for a small golf specific Minority business to get the proper visibility when there are some 13,000 well positioned exhibitors from all over the world
3.
Experience in how to utilize the PGA Show both per, during and post PGA Merchandise Show. I learned that most of the marketing and relationships started months before the PGA Show and the PGA Show is where the final negotiations occur.
For these reasons and many others, to have a more focused effort such as the African American Golf Expo and Forum that will highlight Minority Businesses and the issues and concerns of African American golfers.In my opinion, this will be great for the Minority Businesses, the overall golf industry and Black golf consumers.
Certainly, the concept of a targeted golf show and technology targeting a segment of the market could be a model for the overall golf industry.
Earnie Ellison
Managing Partner
Ellison Consulting Group, LLC
Office: 561-337-5292
Mobile: 561-301-2882
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AFRICAN AMERICAN GOLF EXPO SPOTLIGHT ON
AZUCENA MALDONADO
, Founder
LATINA GOLFERS ASSOCIATION
HEADQUARTERED IN LOS ANGELES, CALIFORNIA
She will be presenting a workshop
at the AAGOLF EXPO on
"MEETING THE NEEDS OF THE LATINA GOLFER
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"I am looking forward to engaging with with golfers, future golfers and golf industry leaders at the First Annual African American Golf Expo in Atlanta. The Latina Golfers Association is excited and proud to collaborate with the African American Golf Expo to share our practical and real-life experience of how to reach and include Women, Latinas and Communities of Color in the wonderful sport we love so much."
Azucena Maldonado is a trailblazer on a mission to transform women’s lives through golf. She founded the Latina Golfers Association in 2008 to introduce girls and women to the sport of golf for their personal and professional development and to promote a healthy lifestyle.
#LatinaGolfers teaches women how to leverage golf as a business tool so they can advance in their careers/businesses and shatter the glass ceiling with a golf ball
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What started as a passion and love of the game quickly turned into a movement with over 2,000 members in Southern California.
She has also appeared in Golf Digest, Golf Business, SCGA FORE magazine, the SCPGA Program Magazine and the national PGA of America Magazine. She was also featured in Golf Legend Arnold Palmer’s Kingdom magazine
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Azucena serves on the advisory boards of Women’s Golf Journal, the PGA of America ,Southern California Section and is a board member of the California Alliance for Golf. She serves on the Los Angeles County Golf Commission and the Southern California Golf Association’s Government Affairs committee.
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AA EXPO SPOTLIGHT ON
AVIS BROWN - RILEY
LPGA MEMBER
AVIS WILL PRESENT IN A
WORKSHOP ON
"HOW TO COMPETE"
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Avis amazing journey began in San Diego, California. She is the second youngest of five siblings, born to Gordon Sr., and Harriet Brown. Her father introduced her to the game of Golf at age seven, and her hard working, humble and devoted parent’s sacrifices paid off.
Avis won her first Junior Golf Tournament at the age of eight
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At the age of 10, she became the first African-American to win the prestigious Junior World Golf Championship.
She also has three other Junior World Golf Championship trophies. As a member of the San Diego Junior Golf Association, she won over 50 golf tournaments, and represented San Diego in team event
s.
During her final year of Junior Golf, she amazingly won 10 of 16 events, finished second twice and third three times. She won the San Diego Junior Golf Association, Junior-Golfer-of-the-Year 5-times.
Avis was the number one player on the Samuel J. Morse High School Boys Golf team. During her senior year, she played in the Andy Williams San Diego Pro-Am with United States Open Champion Jerry Pate. Avis also finished in 3
rd
and 6
th
place during CIF golf championships. Immediately after her High School Graduation, she became the first and only African-American to win the San Diego City Women’s Amateur Championship.
Avis attended the United States International University, a Division I college on a golf scholarship.
During her first year, Avis won rookie of the year. She won the first National Minority Collegiate Golf tournament. In 1985, she was ranked 25
th
in the nation, and played in the NCAA Women’s Championship every year. She received her degree in Communications.
After college, Avis traveled the United States, much of the time alone, playing in mini tour golf events. Her professional golf career is highlighted in 1988, when she shot a seven under par 65 (a women course record) to win the Michelob Classic at Canyon Crest Country Club. She won the local pre-qualifying in Los Angeles to play in the United States Women’s Open at the Five Farm Country Club near Baltimore, Maryland
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AVIS HAS ENJOYED A SUCCESSFUL COMPETITIVE CAREER! LEARN HOW
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She is one of five African-American’s to play in the United States Women’s Open. She also received eligibility status for the Future’s tour in 1990 and 2006.
Avis served as a High School Golf Coach and 25 years as a teaching professional for the San Diego Inner City Junior Golf Foundation. No matter where she is at, church, golf events, or speaking engagements, you will always hear Avis say, “What a great feeling, being able to give back to the children in the community”.
Avis
played in the U.S. Women's Open at Baltimore Country Club in 1988. She was the 3rd African American to play in this prestigious event.
Althea Gibson was 1st, Renee Powell was 2nd.
Avis has been invited to participate in the 2020 U.S. Senior Women's Open
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HERE IS THE EXPO SCHEDULE - EXHIBITS AND WORKSHOPS
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SATURDAY- FEB. 20 - FIRST TIMERS and JUNIORS CLINIC
SUNDAY- FEB 21- TOURNAMENT / SILENT AUCTION FUNDRAISER
MONDAY - FEB 22 - THE EXPO BEGINS, EXHIBITS AND WORKSHOPS
TUESDAY- FEB 23 - MORE EXPO,EXHIBITS AND WORKSHOPS
EVERYONE IS WELCOME!
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COVID 19 PRECAUTIONS
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THE AA EXPO AND FORUM WILL FOLLOW ALL GUIDELINES TO ENSURE THE SAFETY AND HEALTH OF ALL ATTENDEES,
EXHIBITORS AND SPONSORS
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The AA EXPO and FORUM thanks the National Golf Course Owners Association for their Sponsorship making a difference.
They were the first organization to
sign up and support the effort.
Make plans to attend their workshop on "Golf Course Ownership" at the EXPO.
You don't want miss this session.
Send Jay Karen,CEO a note.
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The AA EXPO and FORUM thanks the American Junior Golf Association for their sponsorship and support.
Plan to attend their workshop on "How to develop your junior player and taking advantage of Internships"
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SEND YOUR FINANCIAL SUPPORT TO THE FIRST ANNUAL GOLF EXPO AND FORUM
WE WOULD BE HONORED IF YOU SUPPORT THE EXPO BY SENDING YOUR CONTRIBUTION OF ANY AMOUNT. YOUR DOLLARS ARE APPRECIATED AND WILL BE UTILIZED WISELY TO SUPPORT THE MISSION AND GOALS OF THE AA EXPO AND FORUM. WE WILL PUBLISH THE LIST OF CONTRIBUTORS.
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DEBERT COOK,FOUNDER PUBLISHER
LARGEST PUBLICATION IN AMERICA DEDICATED TO REPORTING ON THE ACCOMPLISHMENTS OF AFRICAN AMERICANS IN THE SPORT AND BUSINESS OF GOLF
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"This AAGolf EXPO is a first-of-its-kind, large scale event that brings golfers and exhibitors together for business and education in a fun, open environment to discover, shop and support one another."
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ANNOUNCING A SPECIAL AFRICAN AMERICAN HISTORICAL EXHIBIT AT THE EXPO!
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THERE WILL BE SPECIAL EXHIBIT THAT WILL SHOWCASE ITEMS AND ARTIFACTS RELATING TO AFRICAN AMERICANS AND GOLF. IF YOU HAVE ANY ITEMS.
PHOTOGRAPHS ETC. THAT YOU CONSIDER HISTORIC PLEASE CONTACT US AND WE WILL DISPLAY THEM IN THIS SPECIAL HISTORY EXHIBIT. WE ARE LOOKING FOR PROGRAMS BOOKS, AWARDS, TROPHIES
ARTIFACTS ETC.ANYTHING WITH A STORY TO BE TOLD.
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SIGN UP AND BECOME AN EXHIBITOR
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