Issue 20 | January 19, 2022
Grover Gazette
Message From the City Manager
Greetings City of Grover Beach,

I hope you all had a wonderful holiday season with your family and friends as we said goodbye to the tumultuous year that was 2021. As we begin this new year, we are unfortunately again facing an uptick in COVID-19 cases with the highly transmissible omicron variant. The severity of this variant is thankfully less than previous variants but we’re still seeing more hospitalizations given the number of cases in our community. This is a reminder of the importance of getting vaccinated to protect you and your loved ones against serious illness so we can get back to enjoying the things we love about our community and area. 

Speaking of love, we all love our local businesses who help our community thrive. To help our businesses, the City is relaunching the Buy Local program in partnership with the South County Chambers of Commerce from February through April. Through this program, you’ll earn free gift cards to local businesses by shopping, dining or just supporting one or more of our businesses. In 2021, this program generated nearly $280,000 in additional spending for local businesses, which helped them get through a difficult year. More information about this great program is available on the Chamber’s website

To further support our local economy, we’re looking at potentially allowing cannabis lounges to operate in Grover Beach. The City has successfully established the cannabis industry here, which generated over $2 million in revenues last fiscal year and added over 200 local jobs. The City Council has asked staff to develop an ordinance that would allow lounges for residents and visitors to consume cannabis products as part of an existing retailer location. If approved by the Council in March, our staff team would work diligently with businesses to make sure lounges would be operated in a safe and responsible manner. We will share more information with the public about this proposed ordinance to get feedback prior to final action by the Council.  

Lastly, I’d like to recognize our 2021 Employee of the Year, Cesar Zarate. Cesar is our Public Works Supervisor overseeing our maintenance crew and has served the City for 28 years. He epitomizes our organizational values including integrity, courtesy and responsiveness. His steady and positive leadership was particularly important in keeping our maintenance work continuing over the past year, despite the challenges we faced. Congratulations Cesar for this well-deserved award! 

Despite initial challenges, I’m confident that 2022 will be a great year for our city. Happy New Year, Grover Beach, and let’s continue to make our community shine! 


Matthew Bronson
City Manager
In the News
"Buy Local" is Back!
In partnership with the South County Chambers of Commerce, Grover Beach is re-launching our popular Buy Local shopping campaign in 2022 to further boost the economy and show support for local businesses in the city.

💳 From February through April, you can earn free gift cards to participating businesses by shopping, dining and supporting salon/personal care as well as fitness services in Grover Beach. Stay tuned for more details!

✅ Grover Beach businesses can apply to participate in the Buy Local program by contacting the Chamber office at or completing the online application.

Learn more about the 2022 Grover Beach Buy Local program, as well as its past success generating $278,000 in funding for local businesses in 2021, on the Chamber’s website.
Grover Beach Blazes Trail for Establishing Cannabis Lounges in SLO County
As a recognized leader in the safe, responsible establishment of a thriving local commercial cannabis industry, Grover Beach is poised to become the first city in the county to allow existing commercial cannabis retailers to operate onsite consumption lounges. This is an especially important local economic opportunity that will also further support an industry that has already brought increased jobs, tax revenues and more to benefit the Grover Beach community.

Grover Beach Employee of the Year
Congratulations to Public Works Supervisor Cesar Zarate, who was recently recognized as our 2021 Employee of the Year! Cesar has been with the City for nearly 28 years, deeply cares for the Grover Beach community and truly embodies the city’s organizational values of integrity, courtesy, responsiveness, transparency and accountability.

Staff Spotlight
Tamie Johns, Parks & Recreation Department Administrative Assistant
Tamie Johns has been a force of positivity working in the Parks & Recreation Department as the front-line staff member greeting customers, registering participants and providing great ideas for programs and events. She started working with the Department in July 2019 and her role expanded during the COVID-19 crisis as she assisted with various projects. 

Tamie was born and raised here on the Central Coast and has one son, her ‘Little Man.’ They are both active with his 4-H projects and Boy Scouts activities. She especially enjoys seeing her son’s confidence increase through these activities.

Prior to working for the City, Tamie had the privilege of being her "Momma’s caretaker" with her battle that she lost to cancer, an experience she refers to as “one of the hardest, most rewarding jobs ever." Tamie herself is a stage 4 cancer survivor. 

“Working in the Parks & Recreation Department has introduced me to so many great people who have enriched my life!" said Tamie. "This thing called life has many roads, paths and trails to follow. Find the one that leads to happiness and hold on tight. Remember to stop and smell the roses, they will not always be there. Allow the house to be messy and go have some fun! Enjoy your family and loved ones! Blessings!”
Upcoming Meetings & Events
Virtual City Hall Schedule

Parks, Recreation & Beautification Commission Meeting
January 20 @ 6 p.m.

City Council Meeting
January 24 @ 6 p.m.

Planning Commission Meeting
February 1 @ 6 p.m.

City Hall Closed for Lincoln's Birthday
February 14

City Council Meeting
February 15 @ 6 p.m.
Community Events
Holiday of Lights Titles Awarded
The 2021 Holiday of Lights contest winners were recognized at the January 10, 2022 City Council Meeting. Thank you for another season of dazzling displays across Grover Beach!

Frequently Asked Questions
What Does the Rest of the
Grover Beach Districting Process Look Like?
Here is a general timeline for what you can expect for the remainder of the Grover Beach Districting process:

🕒 Public Hearing #3 (virtual) - January 24 at 6 p.m.
🕒 Deadline to submit ALL draft maps - February 10 at 5 p.m.
🕒 Public Hearing #4 (virtual) - February 28 at 6 p.m.

Check out to stay updated on all the districting events!
Know the Code
How the Grover Beach Municipal Code (GBMC) City Rules Affect You
New Fencing Code Updates

The Grover Beach City Council recently amended City fence standards to provide more flexibility for property owners.

These code updates loosen restrictions on fence height and design, allow more privacy and pave the way for aesthetic enhancements such as entryway trellises.

View the staff report to learn more.
We're Hiring!
Work with us! City Employment Opportunities Include:
  • Police Officer - Lateral Transfer/Academy Graduate
  • Code Compliance Officer
  • Engineering Technician
  • Maintenance Worker I
City of Grover Beach
154 S 8th Street
Grover Beach, CA 93433
(805) 473-4550