Empowering Individuals

Strengthening Families

Inspiring Communities


FALL 2023

Welcome to the Fall edition of our Goodwill newsletter! As the leaves change and the air turns crisp, we are thrilled to bring you the latest updates and inspiring initiatives from our Goodwill. In this season of transformation, we invite you to join us on a journey of change, growth, and giving.

In this issue, check out the good news about the Melrose Plaza Groundbreaking, Thanks for Giving, and shopping deals!

There is lots going on at Goodwill! Visit our website for information, news, and updates throughout the year.


We celebrated the next steps in the Melrose Plaza initiative with a groundbreaking ceremony on Tuesday, November 14th to signify the start of construction! We want to thank all partners and supporters who have made Melrose Plaza possible. It is about the vision and dedication of countless individuals and organizations that will not only uplift the Northwest Roanoke community but also set an example for how we can evolve in other parts of our service area. We plan to expand and adapt services to meet the needs of the communities we serve so not only can we reach more people but address the emerging needs of our communities throughout our region.

The facilities of Melrose Plaza will include:

  1. The Market on Melrose, planned for December 2024, will be a full-service grocery store providing access to affordable, healthy food just within reach for the Northwest Roanoke community. The Market on Melrose addresses food scarcity in Northwest Roanoke.
  2. The Bank of Botetourt Branch will help bring financial empowerment to the people of Northwest Roanoke. The branch will be fully operational, with easy access to banking services, a 24/7 ATM, and free one-on-one financial coaching to foster a thriving community.
  3. The Wellness Center will be run by local health and wellness experts and offer medical, dental, and behavioral health services. The center will host vaccination clinics, well-child screenings, and more to improve the health and wellbeing of residents.
  4. The Excel Center® will be a free, public high school for adults, making education more accessible and futures brighter. Building on the current successes of the Melrose Library next door, the teams will partner to create a climate of lifelong learning and community enrichment. Students at the Excel Center will be able to earn a state-recognized high school diploma plus credentials and certificates, all designed to prepare residents for in-demand jobs. The Melrose Library will support these students and all residents by continuing educational assistance programming and helping individuals prepare for the workforce.

Our Roanoke Mission Services office, previously housed at the same location, will relocate to Thirlane Road NW, Roanoke in December. Our Support Services office moved to 1st Street SW, Roanoke. YouthHQ@Goodwill and the Melrose Branch Roanoke Library will remain at 2502 Melrose Avenue NW as an extension of Melrose Plaza.



We want to say THANK YOU! Your support throughout the year enables us to help individuals who need training or employment assistance to achieve their greatest potential. When you give Goodwill your donated items or monetarily, you are helping us change lives and support our vision to eliminate poverty.

The donated items you've given have filled our stores with treasures that have found new homes and created opportunities for those in need. Your thoughtful contributions have not only reduced waste but have also funded our job training and employment services. In addition to the physical items donated, your monetary gifts have played a pivotal role in driving our programs forward and to serve even more people within our communities.

Again, thank you for being a beacon of hope and a pillar of support for Goodwill! Your contributions remind us that, with unity and compassion, we can create a world where everyone has the opportunity to thrive.

We accept donations across our service area at our Goodwill Store and Donation Centers, Attended Donation Centers, and blue Donation Boxes. You can find your nearest donation drop-off location on our map. If you would like to give to Goodwill, please visit our website for more information.



For our avid thrift shoppers and bargain hunters, we have long been a treasure trove of affordable finds. But did you know that Goodwill offers even more fantastic deals with its Color of the Week and Sunday Dollar Days promotions?

Our Color of the Week Sale adds an element of surprise and excitement to your thrift shopping experience. Here's how it works: each week, items with the specific color tag are sold at 50% off. The colors change every week, which means you are greeted with new deals and hidden treasures.

If you're looking for the ultimate deal, Sunday Dollar Days are where you need to be. On Sundays, all items tagged with the previous week’s Color of the Week will be $1! It's a thrift shopper's dream come true, as you can find clothing, accessories, and more for an incredible price.

By shopping at Goodwill and taking advantage of these promotions, you not only save money but also contribute to programs that empower individuals, strengthen families, and inspire communities. And you help protect the environment by extending the life of items that might otherwise end up in landfills. So, the next time you're in the mood for some thrifting, check out our Color of the Week and Sunday Dollar Days sales for a truly rewarding and socially responsible shopping adventure!



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Empowering Individuals. Strengthening Families. Inspiring Communities.


Through the work of Goodwill, people will have the opportunity to achieve their greatest potential.


Eliminating Poverty

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