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International Congress of Arabic Publishing and Creative Industries (PCI) | |
April 28, 2024
Manarat al Saadiyat, Abu Dhabi UAE
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Now in its third year, Congress PCI has established itself as a platform to explore creative business opportunities across regional and international levels. Marking the professional opening of Abu Dhabi International Book Fair, this one-day event on April 28 features discussions and conversations that bring together an elite group of creative economy experts, business leaders, publishing pioneers, content creators, and creative talents from a variety of creative domains. | |
2024 Congress Sessions & Speakers | |
10:05 – 10:15 AM
Opening Remarks
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Speaker:
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HE Dr Ali Bin Tamim, Chairman of Abu Dhabi Arabic Language Centre
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10:15 – 11:00 AM
Foresight for Growth: Cultural and Creative Industries as a Driver for Economy
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Speakers:
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Moderator: Caroline Faraj, Vice-President and Editor-in-Chief, CNN Arabic
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H.E. Mohamed Khalifa Al Mubarak, Chairman, Department of Culture and Tourism - Abu Dhabi
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Mohamed El-Erian, Internationally acclaimed economist; President of Queens’ College, the University of Cambridge
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11:30 AM – 12:15 PM
Filmmaking Alchemy: The Dynamic Relationship Between Literature and Film Adaptations
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Speakers:
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Moderator: Eisa Al Marzooqi, Presenter and Multimedia Journalist, Sky News Arabia
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Karim Abdel Aziz, Egyptian actor
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Marwan Hamed, Egyptian film director
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Ahmed Mourad, Egyptian Author and Screenwriter
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12:15 – 1:00 PM
Evolving Consumer Tastes & Consumption in the Era of Multi-Platform Content Creation
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Speakers:
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Moderator: Zeina Soufan, Senior business news anchor with 'Asharq Business with Bloomberg'
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Mazen Hayek, Consultant; Media Advisor; former MBC Group’s Official Spokesman and Group Director
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Maaz Sheikh, Co-Founder and CEO, STARZ PLAY
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Ashley Rite, VP of Marketing and Growth, OSN
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2:00 – 2:45 PM
Creative Economy and Public & Private Collaboration
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Speakers:
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Moderator: Lynn Madi, Business reporter, CNN Business Arabic
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Rehana Mughal, Director of Creative Economy at the British Council; member of Creative Industries Council, UK
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Muna Al Suwaidi, Programs and Projects Advisor, Culture and Creative Industries Sector at UAE Ministry of Culture and Youth
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Park Young Il, Director of Korea Creative Content Agency
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2:45 – 3:30 PM
Cross-Border Storytelling Through Game Adaptations
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Speakers:
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Moderator: Edward Nawotka, Consultant in the global publishing and content industries; Bookselling and International Editor, Publishers Weekly
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Fawzi Mesmar, VP Global Creative, Ubisoft
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Essam Bukhary, CEO of Manga Productions
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Lisa Hanson, CEO, Niko Partners
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3:45 – 4:30 PM
Beyond Bytes: Impact of Generative AI on Humanity
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Speakers:
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Moderator: Aliah Yacoub, AI and Philosophy Researcher and Head of techQualia, Synapse Analytics
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Nadim Sadek, Founder & CEO, Shimmr AI
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Preslav Nakov, Professor at Mohamed bin Zayed University of Artificial Intelligence
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Hoda Al Khzaimi, Director, Centre of Cyber Security at NYU Abu Dhabi
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4:30 – 5:15 PM
New Readership: Fostering a Love for Reading in the Next Generation
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Speakers:
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Moderator: Georgia Tolley, Presenter and Radio Host, Dubai Eye 103.8FM
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Luis Gonzales, General Director, Foundation Casa Lector, Spain
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Isobel Abulhoul, Co-founder, Magrudy’s Bookshop Chain; Founder, Advisor and Trustee, Emirates Literature Foundation
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Mohamad Al Baghdadi, President and Chief Executive Officer, Al Manhal Arabic Electronic Information Platform
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Stay Tuned for More Congress PCI Coverage | |
Publishing Perspectives, in collaboration with the Abu Dhabi Arabic Language Centre, is bringing you more coverage of the Congress PCI, including speaker interviews, insights into Arab-world creative industries, and international collaboration opportunities. | | | | |