September 9, 2024

Your Business News & Updates

The City of Laguna Niguel proudly provides timely news, information, resources, programs and updates for our business community.

Visit our Economic Development Webpage

Vast Exposure for Your Business

The City launched its FREE Featured Business program in 2020 to highlight and honor local businesses, their goods and services and acknowledge their vast contributions to our community. Since then, the program, which recognizes Laguna Niguel brick-and-mortar businesses, has been a model for other cities to follow.

You have the chance to have your business featured with a special video on the City's YouTube channel and social media and highlighted in this economic development eNewsletter. To learn more, contact us today at econdev@cityoflagunaniguel.org .

Vendors Sought for Special Event

Vendor applications are now available for this year's Fall Crafts Faire. For more information and to apply, visit this link.

Virtual Workshop About New Safety Initiative

The City is hosting a virtual community workshop on Monday, September 23 from 6 to 7 pm to discuss Laguna Niguel’s Active Transportation Plan.

Community members can provide input on the Aliso Creek Road Temporary Pilot Bike Lane and design options being considered. This is your chance to share feedback and help shape the future of transportation in our community.

The event is open to all community members. Learn more about the City's ATP at cityoflagunaniguel.org/1706/Active-Transportation-Plan.

Step-by-Step Email Marketing Guide for Your Business

Ensure your business appears on Google Search and Maps and boost your online visibility by leveraging Google My Business, now known as Google Business Profile. In this SCORE webinar from 1 to 2:30 pm (EDT) on September 26, marketing expert Patty Ross will teach you the basics of email marketing and techniques to help you create a compelling email design, choose the right platform, build a content calendar and much more. If you feel like your email efforts aren't paying off, this workshop is for you.

You will learn:

The 5 Cs of E-Mail Marketing Basics
How to create a content calendar
How to pick the email platform
Anatomy of E-Mail design
Best times and days to send E-Mails
Why List Segmentation is important (case study provided)
Basic Automation A/B Testing Tips

To register, click here.