July 16, 2024

Your Business News & Updates

The City of Laguna Niguel proudly provides timely news, information, resources, programs and updates for our business community.

Visit our Economic Development Webpage

Take Advantage of Vast Exposure for Your Business

The City launched its FREE Featured Business program in 2020 to highlight and honor local businesses, their goods and services and acknowledge their vast contributions to our community. Since then, the program, which recognizes Laguna Niguel brick-and-mortar businesses, has been a model for other cities to follow.

You have the chance to have your business featured with a special video on the City's YouTube channel and social media and highlighted in this economic development eNewsletter. To learn more, contact us today at econdev@cityoflagunaniguel.org .

SBA Certifications and Contracting Programs

Join the SBDC for a comprehensive two-part series hosted by the U.S. Small Business Administration (SBA) focusing on SBA Certifications and Contracting Programs. This online event is designed to guide small business owners through the requirements, application processes, and benefits of becoming certified under SBA 8(a), SBA Women-Owned Small Business (WOSB), and SBA HUBZone programs.

In the first session on July 18 from 10 to 11:30 a.m., learn about the SBA 8(a) Business Development program, which provides opportunities for socially and economically disadvantaged small businesses.

The second session on July 25, also from 10 to 11:30 a.m., covers updates to the SBA Women-Owned Small Business (WOSB) Federal Contracting Program and the SBA HUBZone program, aimed at supporting women-owned businesses and those in historically underutilized areas to access federal contracts more easily.

To register, click here.

What You Need to Know About New Safety Initiative

The City is seeking community input for the Laguna Niguel Active Transportation Plan (ATP).

The ATP will support efforts to create safer and more equitable streets that reduce bicyclist and pedestrian injuries and fatalities while increasing mobility for all ages and abilities.

Take the Public Engagement Survey #1 to share where you would like to see pedestrian and bicycle improvements. Your feedback is crucial in identifying the needs for the ATP.

To participate and make a difference, take the survey at bit.ly/LNATPSurvey1.

Learn more about the City's ATP at cityoflagunaniguel.org/1706/Active-Transportation-Plan.

Best Ways to Grow Your Business on a Budget

With so many marketing options available for small businesses, where should you allocate your budget and resources to maximize results? You’re not alone if you feel overwhelmed in how to market your business and stretch the budget to generate the best R.O.I (return on investment).

On Friday, July 26 at 10 am, SCORE will host an informative webinar will cover top-producing, cost-effective marketing methods to build brand awareness, increase repeat business and generate quality leads.

You will leave with action items you can implement right away.