February Newsletter 
February Newsletter

Being on the Board as the Professional Development Director allows me to implement great events and classes for our chapter members.  It is our endeavor to offer creative and informative ways to help inspire, grow and support career and have some fun with your fellow members. 

Our upcoming events,  "Date with a Designer" will take place in Sacramento. February 6th and in  Las Vegas February 10th,  affording designers from both areas the opportunity to participate.  The ideas behind the event is to promote the ASID brand by matching our skilled professionals with potential clients to demonstrate, hands on, the value of hiring a designer.  
What's in it for you?
· Promote yourself as an prestigious ASID Designer
· An opportunity to gain new clients
· Expose the public to the importance of hiring an ASID Designer
· A fun experience with your peers

Our very own Stephen Leon, Allied ASID wrote a fantastic article in the  Las Vegas Review Journal promoting this event and educating the public on our industry.  Please take a few minutes to read his article below and send Stephen your kudos for representing us so well.

If you are interested in being one of our prestigious designers for "Date with a Designer" and would like the details on how it all works contact me at, professionaldevelopment@cac-nv.asid.org

Have a great day designing.

Angela Britt, Allied ASID
ASID California Central | Nevada Chapter, Professional Development Director 2015-16
Member Spotlight
Robert Stanley, ASID
Passed Away

Robert Stanley was a registered residential interior designer and life- long member of ASID.  He served the Palm Springs area for 20 years, (1974-1994) creating beautiful interiors and designing custom furniture for his clientele.  He and his wife, Sheila, relocated to Las Vegas in 1995, establishing Stanley and Associates, where he continued to design homes and develop his passion for photography from 1995 to 2015.  He was well liked instructor at the International Academy of Design and Technology for 4 years, sharing his wisdom and knowledge with students of all ages.  
Robert and Sheila recently semi-retired to Belize and opened Window Fashions LTD, offering window treatments, interior design and custom furniture.  Sadly, after enjoying almost a year out of the country, Robert passed away suddenly Christmas evening, 2015.
He was a wonderful mentor and asset to the design community and will be deeply missed.

Hiring a Professional Designer Can Be Worth the Cost.

By Stephen Leon, Allied ASID
Focus on Furniture- Las Vegas Review Journal

Before too long, the bare trees will again show signs of life as new buds begin their irrepressible march to the surface, gardening tools will again be on display and homeowners will begin to take a look around and do some hard thinking about home improvement projects and decorating ideas that had long been put on hold.  

Some will decide that they can do it themselves and will jump headlong into the fray.  Others will realize the best way to proceed with their project(s) is to find and hire a professional interior designer to help bring their dreams to fruition.  

Either way, it's a big step.  But with all things considered, what could possibly be more fundamental as well as cost-effective than to have a professional on board to guide you toward making the best choices for furniture design, fabrics, backgrounds and a host of other decisions?
2016 Jan-May Events Calendar


ASID California Central Nevada Chapter is BACK after years of absence our chapter will have a booth at the Northern California Home & Landscape Expo this January 29-31, 2016 in the Pavilion! We will be there promoting our Date with a Designer February Event which will take place the following weekend Saturday, February 6th, 2016 at Arizona Tile in Rancho Cordova.  

Our President Kathleen Jennison, Allied ASID will be a speaking Friday, January 29 at 2pm on "How to Put the Wow Factor in Your Interior Design" then again on Saturday, January 30 at 2pm with Rebecca Ward, ASID and Laura Neumann, Allied ASID for a panel discussion on "Common Design Mistakes- Don't Make Them!  Learn from the Experts."   
February 6
Date with a Designer
at Arizona Tile
Rancho Cordova, CA

Event Information...
10 Designers Volunteering to meet with clients for 45 minutes at a time and hash out their design dilemma. 

Sponsored By:

Lighting Design 

February 10
Date with a Designer
at Las Vegas Design Center, BLG A

Event Information...
Designers Volunteering to meet with clients for 45 minutes at a time and hash out their design dilemma. 
If interested in participating please contact Angela Britt at info@dezineroriginals.com 
Sponsored By: 
March 2
Setting the Tone - An Introduction to Faucet Plating and Finishes
0.1 CEU

at Premier Bath & Kitchen
2690 Sunrise Blvd, #300
Rancho Cordova, CA

Event Information...
Setting the Tone - An Introduction to Faucet Plating and Finishes. 

05:30 - 06:15 - Networking Dinner
06:15 - 06:30 - ASID Announcements
06:30 - 07:30 - CEU presentation

Dornbracht & Gaggenau 

Sponsored By:

March 9
Cooking Demonstration & Mixer
at Monark Las Vegas, NV

Sponsored By:

April 6
Event Details Pending
at Sacramento, CA

April 13
Event Details Pending
at Las Vegas, NV

May 5
Time Billing & Contracts
at Cosentino Surfaces Sacramento
10015 Foothills Blvd, #150
Roseville, CA 95747

Event Information...
Time Billing & Contracts


If your Gross Profit Margin (different than mark-up) is less than 40% and you want tangible tools and methods to get your design business to generate a much stronger margin starting immediately, this course will get you there.
  • Julia's new BILLING CALCULATION TOOL to calculate what your billing rate, mark-up and fees need to be to make the right margin
  • Understand which model is best for your firm by calculating actual margins using your real numbers
  • Break down mark-up, time-billing and design fee and how they translate to different profit margins
  • Understand what parts of your billing model need to be adjusted and by how much
  • Get clarity on what your target metrics should be for overhead, salary, owner's draw, COGS etc.
  • Get Julia's acclaimed HYBRID MODEL CLIENT CONTRACT ($1,000 value)
  • Have the tools, the knowledge and the contract to be ready to bill more effectively
  • Finally, take control of the financial side of your firm!
Julia will be giving attendees a template of her contract. 

This Course is a $2000+ Value being given at a discount for our members!

Sponsored By: