Ensuring High-Quality B2B Panel Data

Are you sure your B2B panel data is the highest quality it can be? B2B audiences are nuanced and can be challenging from a data collection perspective. At Zeldis Research, we go beyond the basics (like speeding and/or straightlining)! We analyze response patterns -- including open-ended responses -- one respondent at a time to ensure these respondents are who they should be. See specifics about our process in the linked slide. And feel free to reach out to Doris or Christine with any comments or questions!

Four Key Questions for Visual Design

Don’t let your audience drift off! To build more visually engaging presentations, keep key questions in mind to guide your result. Here are just four questions to ask yourself to ensure that your visual design effectively enhances your data presentation! And, as always, let us know if we can be of help!

Five Tips for Optimizing Work Emails

When communicating with busy people through email, how can your message cut through all the noise, politely and professionally? Zeldis Senior Account Director Fred Gaudios, has developed a series of tips for optimizing your emails both internally and externally. Click HERE to learn five best practices for maximum communication effectiveness.

Latest Thought Leadership

Webinar: Telemedicine for Behavioral Health - Is It Here to Stay?

Telemedicine for Behavioral Health is no longer just for a select few pioneers. During the pandemic, teletherapy has surged among consumers of all ages. We recently shared the results of our Thought Leadership research in a webinar to help people understand attitudes and perceptions of providers and consumers of teletherapy methods. Our new proprietary research sought to better understand: Which video platforms mental health professionals are leveraging most often for their teletherapy sessions What providers and consumers think about the effectiveness of teletherapy What role insurance reimbursement plays in the utilization of teletherapy What providers and consumers think about teletherapy’s future Click HERE to View Webinar For more information about this study click HERE and please contact Jeff Mann, Zeldis Senior Research Director.

November Webinar: The Impact of COVID-19 on Agents, Brokers and Advisors in the Financial Market

How have the financial services and insurance industries been affected by COVID-19? Our latest Thought Leadership project examines how agents, brokers, and advisors view the impact of the pandemic on their business-related activities. Topics include: How their operations (lead generation, working remotely, client service, etc.) have changed How they think their industry may change over time as a result of COVID-19 (e.g., product, risk tolerance, coverage differences and potential future offerings, and telehealth) Their impressions of the impacts on their business and their financial projections in the short-, medium-, and long-term Learn more in a new webinar on Thursday, November 19 at 1pm EDT. Registration is FREE. We hope you'll attend! Click HERE to Register Click HERE to learn more about the study and contact Fred Gaudios to learn more.

If you have any questions, or suggestions for articles you'd like to see in future issues of The Zeldis Buzz, please contact me by calling (609) 737-7223, x207, or by emailing doris@zeldisresearch.com.   Doris Kaiser, Managing Partner  Zeldis Research Associates  609-737-7223, x207

Zeldis Research can help you do smarter, more impactful research. In turn, this allows your stakeholders to market products and services more successfully to their targets.  Our deep and broad industry knowledge in the markets we serve, customized solutions blending Qualitative and Quantitative methods, highly responsive boutique size, and actionable results have helped clients effectively improve the development and communication of their products and services.

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