We introduced you to In-Person Engagement last time. Let's talk about how to collect leads now today:
The key at any event is tracking your leads! When giving out promo items, ask for something in return - business cards, signing a notebook, etc. But the work doesn't stop with getting that information, you need a follow up plan!
A more natural way to gather leads is with a virtual game: attendees answer trivia or spin a prize wheel, maybe they even go around gathering stamps in a virtual passport. Before they participate, they must first provide their name, email, and information about themselves. The software stores everything to export later. Does this sound familiar?
