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This month, we’re thrilled to reconnect with PR maven Kathryn Kelly, Director of Client Services at Powerhouse+Co., a leading PR agency specializing in restaurant, consumer, and franchise industries.

With an extensive background in both agency settings and working directly with restaurant clients, in her current role, Kathryn is focused on driving client retention and ensuring account teams have the necessary assets, strategies, and leadership to deliver impactful client wins.

Additionally, Kathryn actively lends her expertise to OCPRSA’s PRSSA Liaison Committee, guiding emerging PR talents in their transition from college life to the professional realm.

Read on as we catch up with Kathryn and gain invaluable insights from her career journey and experiences.

OCPRSA Members use code OCPRSACX24 for $10 off.

In an era where personal connection and memorable experiences are paramount, experiential marketing is a powerful way for brands to captivate and connect with consumers and the community. Discover why brands of all sizes and budgets are increasingly investing in ways where they can truly get front and center with their target audiences.

Panelists will explore experiential strategies, insights, success stories, learnings, and more. Whether you’re a seasoned marketer or new business founder, our panelists will share tips and answer questions when it comes to experiential marketing and ways your brand can approach this strategy.

• Learn more about experiential marketing and the significance it plays in today’s marketing and brand affinity landscape.
• Understand how to design effective experiential campaigns and activations, how to measure the effectiveness of experiential, how to ensure your experiential strategy aligns with your brand and will resonate with target audiences, and more.
• Hear from some top brands and agencies tapping into the power of experiential marketing.
• Opportunity to network, build community, talk marketing.
• Food and drinks provided.

OCPRSA Members use code OCPRSACX24 for $10 off.

Public Affairs Manager

Mesa Water District

Director of Communications and External Affairs

Orange County Power Authority

Manager of Public Communications

City of Irvine

Account Supervisor

Westbound Communications

Each April, we shine a special spotlight on the Accreditation in Public Relations (APR) credential.

This prestigious credential sets communications, public relations and marketing professionals apart from the rest of the industry.

These three letters identify you as someone who goes above and beyond to achieve exceptional results in today’s competitive world.

With more than 8 in 10 Americans getting their news on digital devices, according to the Pew Research Center, knowing how to help your organization or clients navigate misinformation and disinformation is now more important than ever.

Check out the information and resource page below.

ICYMI for #WomensHistoryMonth PRSA proudly showcases a conversation with three generations of amazing PRSA members.

PRSA CEO Linda Thomas Brooks speaks with Rosanna Fiske, Brandi Boatner and Milagros Orcoyen about mentorship, the importance of soft skills in the communications profession, and what we can gain from each other in our commitment to lifelong learning.