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The new ad in Spanish, “Adelante,” which focuses on Joe Biden’s commitment to delivering for Latinos and the issues that matter most to the Latino community: family, hard work, and dedication.

“Adelante” is part of Team Biden-Harris’ $50 million paid media blitz, which will air on digital and TV platforms across the battleground states. The ad will be running during high-traffic TV events that attract large and politically diverse audiences like the 2024 Olympic Games and the Republican National Convention.

Biden / Harris targeting Latinos in ads

According to an UnidosUS poll of Latino voters, health care is the third-most-important issue for that group, cited by 33 percent of respondents as a top issue, only below jobs and inflation.

One ad begins with a proverb in Spanish, “dime con quién andas y te dire quién eres,” (“you are who you hang out with,”) which has become an unofficial motto of Hispanic Democrats in the Trump era, used in everything from stump speeches to TV ads.

Congressional Hispanic Caucus throws weight behind Biden

The Congressional Hispanic Caucus has thrown its support behind President Biden as he faces growing calls to withdraw from the presidential race.

Caucus Chair Nanette Díaz Barragán (D-Calif.) and deputy caucus Chair Adriano Espaillat (D-N.Y.) released a statement Monday night affirming their support for Biden and Vice President Harris’s reelection efforts. Their statement comes as Biden and his team attempt to quell the backlash he’s received from a poor debate showing with former President Trump last month.

The Franconia Dems invite you to two volunteer events for us to reach out to voters in the Franconia District! Please use these opportunities to build your skills as we ramp up to the election.

• July 20 (Sat), 12-2 pm: The Franconia Democrats Canvass Launch will allow us to knock doors around the district to meet with voters. This will give us the chance to engage them and secure their commitment to reelecting Democrats up and down the ballot. Please register here: https://www.mobilize.us/2024vavictory/event/644005/

• July 29 (Mon), 6-8 pm: Franconia Democrats In-Person Phonebank. We will gather as friends to call voters in the district and encourage them to turn out for Democrats in the fall. Register at https://www.mobilize.us/2024vavictory/event/638941/

2024 UnidosUS Annual Conference

UnidosUS announced that President Joe Biden will deliver remarks on Wednesday, July 17 at the UnidosUS 2024 Annual Conference, which will be held from July 15 through July 17 at the MGM Grand Conference Center in Las Vegas, Nevada. President Biden will speak to more than 1,500 Latino leaders, advocates and allies, addressing both the Biden-Harris administration’s accomplishments for the Latino community and our country, and their plans for the future.