ERA Newsletter | March 2023

Linkedin  Twitter  Youtube  

ERA Convention and Rental Awards

The ERA Convention 2023: 'Investing in People' will take place at the MECC in Maastricht, Netherlands, on 7 and 8 June 2023 alongside the European Rental Awards, the International Rental Exhibition (IRE) and the International Access Platform Exhibition (APEX).

The ERA Convention is the premier event for the European equipment rental industry and brings together more than 300 leading voices from the industry to network, learn and share.

This year's event will address the challenges encountered by the equipment rental industry in attracting people and will develop the topics of retention, development, training, diversity and inclusion, and the guest speaker will be global talent expert Nicklas Pyrdol.

Register for the ERA Convention and European Rental Awards

Impact of digitalisation in the rental industry

ERA has released the ‘The impact of digitalisation in the equipment rental industry’ report, which aims to raise awareness among all rental ‎companies in Europe, including SMEs and national associations, about the challenges of ‎digitalisation and provide elements of best practice on the journey to a successful digital ‎transformation.

The report answers critical questions related to digitalisation in the rental industry, provides a window into how companies are leading the transformation, highlights the opportunities and threats that digitalisation poses, and provides practical advice and guidance for businesses to meet the challenge of digitalisation.

Access the report

Updated guide to cybersecurity leading practice in the rental industry

ERA has released an updated ‘ERA guide to cybersecurity leading practice in the equipment rental industry’. The updated guide provides the latest cybersecurity insights for the rental sector and a ‘Roadmap’ for good security.


The purpose of the guide, first published in 2021, is to define the enterprise-wide scope of cybersecurity intervention, identify the core elements of a successful strategy, including the special factors that may impact rental companies, and to outline leading practices being adopted today by leaders in our industry.

Access the report

Participate in ERA/IRN RentalTracker for Q1 2023

Companies operating in Europe’s equipment rental industry are invited to complete the ERA/IRN RentalTracker survey for the first quarter of 2023.

The survey is available in five languages (English, French, German, Italian and Spanish) and takes less than five minutes to complete, with results treated anonymously and confidentially.

Complete the survey

New ERA video on why renting is good for the environment

The rental industry is inherently sustainable. By renting construction equipment, companies and individuals can contribute to a more sustainable world.

ERA has released a new promotional video to explain why.

Watch the video

Global Rental Alliance 'Reasons to Hire, Reasons to Rent' poster

The Global Rental Alliance, administered by ERA since 2021, has published its first the 'Reasons to Hire, Reasons to Rent' poster for promoting the benefits of rental:

  • Saving money and controlling costs
  • Saving time and resources
  • Having a professional partner ready to help
  • Ensuring safety, minimising risk
  • Lowering your environment impact
Download the poster

ERA recently welcomed 3 new members

Rental associations:

Construction Plant-hire Association

Scottish Plant Owners Association

Associate members:


Discover the benefits of ERA membership
For more information: | +32 2 761 1604 |