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EVENT FEATURES
Free Admission to Asian Art Museum Courtesy of Target
Throughout the day during the Asian Heritage Street Celebration, admission to the Asian Art Museum is free courtesy of Target.
Healthy Living Pavilion
Get free health screenings at the fair at our healthy living pavilion. Booths will be featuring:
- Hepatitis B and C screenings
- Glucose tests
- Lupus education
- Disaster preparedness
- Health education
- Alternative medicine
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OPEN CALL FOR PARTICIPATION:
Have a booth
Last year's event attracted more than 90,000 people and this year we plan to return to the Civic Center / Little Saigon area! We will be in front of the Asian Art Museum, a dynamic area in an evolving neighborhood. The festival is centrally located and convenient via both MUNI and BART - and the freeway.
http://www.asianfairsf.com/booths/booth-applications/
or contact Carrolyn Kubota at (415) 373-4003 or ckubota@awfoundation.com
Volunteer for AHSC
Come volunteer, have fun and meet new friends!
Volunteers are needed for:
Event Monitors
Information Booth
Stagehands
Barricade Monitors
T-Shirt Sales
Raffle Ticket Sales
Garbage/Recycling Monitors
General Setup and Tear-down
Sponsor Concierges
Commemorative t-shirts, snacks, refreshments, and lunch provided. For more info visit: http://www.asianfairsf.com/fair-info/volunteer.
Walk in Faces of Asia Cultural Procession
Dress in traditional Asian cultural attire and walk in the annual Faces of Asia Cultural Procession - a dazzling showcase of the diversity of the Asian community.
This year, the procession will begin behind the Fulton Street Stage, proceed north on Larkin Street and end in front of the Ellis Street Stage at 11am to kickoff the street celebration. This year the procession is being spearheaded by Au Co Vietnamese Cultural Center. To participate contact Hang To:
hangleto@yahoo.com.
School Awards
As part of the Asian Heritage Street Celebration (AHSC), organized by the AsianWeek Foundation and sponsored by Target, local administrators, teachers, counselors, deans, and staff from Bay Area schools will be honored for their commitment to the future generation of Asian Pacific Americans. The public is invited to submit nominations.
School Raffle Fundraiser

The Asian Heritage Street Celebration (AHSC) invites all Bay Area schools to participate in our "Make Some Money for Your School" Raffle Program! To sign up your school for this fund raising opportunity, contact: Angela Pang, apang@asianweek.com
or (415) 373-4002. For a list of raffle prizes, visit: http://www.asianfairsf.com/raffle/
The program is managed by the AsianWeek Foundation and accounting services are provided by Louie and Wong LLP. This year
Sterling Bank and Trust is sponsoring the program.
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SAVE THE DATE:
The 8th Annual Asian Heritage Street Celebration Artist Preview Show
FRIDAY, APRIL 20, 2012 6:00pm-9:00pm Live Music, Drinks and Hor d'oeuvres 111 Minna |
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If you'd like to advertise in our e-newsletter, contact Vannesa Cheng at
(415) 373-4005.
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ENewsletter Team
Editors: Megan Kung, Angela Pang, Leanna Yip Contributors: Vanessa Cheng, Annabelle Udo, Carrolyn Kubota, Tiffany Louie, Fiona Deng, Christine Padilla, Lloyd Alaban, Jane Nguyen. Masthead: Concept and Illustration by Klaudiusz Madej, Design by Jason Vizmanos.
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The Asian Heritage Street Celebration Returns!
 The largest gathering of Asian Pacific Americans in the nation is back and bigger than ever, this year showcasing the return of the Arts & Crafts World Market, an extravaganza of unique handmade products and artworks. The fair will also feature a scrumptious collection of pan-Asian delights and sweets, along with the Bay Area's favorite food trucks. For the first time ever, the fair will feature celebrity cooking demonstrations - including lessons from renowned chef Martin Yan and Slanted Door's Charles Phan! Read more... Watch the 8th Annual AHSC Commercial!
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Get a Sneak Preview of AHSC Artists
By Jane Nguyen
The 8th Annual Asian Heritage Street Celebration is proud to bring back its Artist Preview Show to showcase a diverse group of Asian American talent. Held on Friday, April 20 at the illustrious 111 Minna Gallery at 111 Minna Street from 6 to 9 p.m., MOSAIC promises to be an incredible night of performances, art displays, music, and local food and drinks. Attendees must be ages 21 and over.
Great local talents are lined up such as Johnny Hi-Fi, who has been touring in the U.S. and Asia for ten years. Their alternative rock sound has garnered much attention from worldwide fans and distinguished music outlets, such as the Billboards and MTV. However, not all talents are bands, like Joseph Harris ("YoYoJoe"), who has wowed audiences with his tricks on TV shows, like "Wanna Bet?" and "America's Got Talent."
Click here for show and ticket info...
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Sponsor Spotlight: CVS Caremark
CVS Caremark is the nation's largest pharmacy health care provider, combining one of the nation's leading pharmaceutical service companies with one of the country's largest pharmacy chains. We fill or manage more than one billion prescriptions per year-more than any other pharmacy services provider. CVS Caremark drives value for pharmacy services customers by effectively managing costs and improving health outcomes through its over 7,000 CVS/pharmacy stores. We are also well positioned to offer broader disease management, health assessment and wellness services to help customers manage and protect against potential health risks and avoid future health costs.
CVS Caremark Pharmacists provide outreach through education to improve overall health outcomes to our communities. We are committed to providing resources to help organizations focus on improving health access and support to uninsured and underinsured communities throughout its markets.
At CVS Caremark, we continually achieve market leading business results through a unified understanding of diversity and by applying that understanding to the work we do every day. Diversity at CVS Caremark is all-inclusive and impacts every facet of our business.
We believe in genuine respect and understanding of all differences, similarities and complexities that exist among people. This allows us to fully leverage our differences and optimize our similarities. It is those qualities that result in innovation enabling us to more effectively and creatively address health and business challenges.
For more information about our research and the great work we do for our communities, visit www.cvscaremarkfyi.com. For store location information, visit www.cvs.com.
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Featured Entertainment: The Seshen
By Christine Padilla
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Photo by Emalyn Lopez
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The Seshen is a San Francisco Bay Area-based band that draws influences from an eclectic range of artists including Little Dragon, J. Dilla, Erykah Badu and Beach House. Their music fuses hip-hop, soul, pop and electronica, producing an original sound that is not bound to any particular genre. Songs are created and performed by lyricists and vocalists Lalin St. Juste and Akasha Orr, bassist/producer Aki Ehara, drummer Julian Pont, keyboardist Mahesh Rao, percussionist Mirza Kopelman and synchronizer/sampler Kumar Butler.
Listen to The Seshen: Follow The Seshen:
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Vendor Profile: JapaCurry
Jay Hamada has come a long way since opening JapaCurry, a food truck business based in San Francisco that serves authentic Japanese curry dishes. Hamada had previously been a successful business manager for a Silicon Valley high-tech company, but just as things were looking up, he was laid off. After some soul searching, Hamada decided to sell his home and use the proceeds to build a business.
"You have to give up something in order to gain something else," he said. For six months, he traveled to Japan to learn how to cook authentic Japanese food. He apprenticed under a ramen chef and learned the intricacies of tonkatsu, which would later prove to be a popular JapaCurry item. When Hamada returned to the United States, he was determined to perfect a signature product.
Hamada's original idea of opening a restaurant turned out to be too costly, so he joined the gourmet food truck trend. His custom truck was built by El Monte Catering and designed by Japanese illustrator Tomoko Suzuki, costing a total of $140,000 including permit and license fees. His epiphany to sell curry happened one day when he saw people lined up outside of a Japanese curry house in San Francisco. That's when he realized that curry would be easy to prepare and serve from a truck.
JapaCurry's menu is based on Hamada's personal recipe that is slow cooked for days with a special blend of spices and ingredients. His popular dishes include the chicken katsu curry, pork katsu curry and croquettes.
"I want to try something they don't usually serve here," Hamada said, "something unique." In the future, he would like to expand into actual restaurants and possibly add more trucks.
"I had a dream." Hamada said. "Being laid off can be a good chance to find yourself, find out who you are and what you really want to do in the future. I found my dream. Find what you love. Work hard at it. You can find your dream as well."
JapaCurry serves homemade Japanese curry to the San Francisco Bay Area. Follow the JapaCurry truck on Facebook, or visit their website at www.japacurry.com for their weekly menu.
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Community Highlight: Kollaboration SF
With the goal of promoting Asian Pacific Islander performing artists in the Bay Area, Kollaboration San Francisco will be putting on an annual talent showcase and competition for the third year in a row. The grand prize winner of the competition portion will receive $1000 while the audience favorite will get a $500 prize. San Francisco is just one of more than 10 North American cities that Kollaboration has expanded to since its founding by Korean American comedian Paul "PK" Kim in 2000. Past artists featured include Kero One, Kevin Shea and Harry Shum Jr.
Interested in performing at the next Kollaboration SF event? Auditions for the 2012 Kollaboration SF will be held Saturday, June 2nd in Oakland! For more information about Kollaboration SF and audition details, please visit http://kollaborationsf.org.
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Volunteer Profile: Ryan Young
Name: Ryan Young
Occupation: Project Manager
Affiliations: AHSC Volunteer
Ethnicity: Chinese/Japanese
Number of Years With AHSC: 4
Chinese Zodiac Sign: Dragon
I began volunteering for the AHSC because: It's a great event where different Asian cultures can come together and celebrate in one place.
What I am looking most forward to at this year's celebration: The J-Cars
My favorite Asian cultural tradition is: Eating!
Favorite Asian food: Japanese
Favorite Asian Pacific American celebrity: Hayao Miyazaki
I am embarrassed to admit that: I know how to do the Napolean Dynamite dance.
My Superhero power would be: To stop time. That way I can sleep in more.
If I could vacation with anyone anywhere, it would be: Spain!
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