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Fall Conference Speakers! |
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Location
The Hilton
Columbus at Easton Towne Center
3900 Chagrin
Drive
Columbus, OH
43219
614-414-5000
Hilton Website
Tell the
Hilton you are with the Professional Photographers of Ohio's 2010
Fall Conference and Trade Show
Single Rate
$154.00/night
Double Rate
$154.00/night
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Colleen &
Co.
Sponsored by H&H
Color Lab Studio Success through Photography Marketing and
Sales
November 15, 2010
11 am - 12 pm
Safari Workshop
3 pm - 6 pm Studio Success through Marketing
and
Sales
Colleen
and Darty are proud to
share their award
winning
marketing,
photography and sales
approach a nd
techniques. Duringthis program, you'll find
in-depth education and demonstrations to push your
senior photography and other parts of your studio to the next
level. This class is heavy in senior portraits, but may cover other
aspects of running a portrait studio along the way. Learn from PPA
AN-NE Marketing Award finalist Darty Hines, as he showcases his
high school senior marketing campaign from design to delivery.
Watch as Colleen and Darty dazzle you with posing and lighting
techniques that will help streamline the way you shoot and take hours off of
your post production time. Colleen Gonsar will lead the discussion on how to price and sell to
the person who makes the money decisions, the
senior's mom. Learn the sales and pricing
philosophies behind Colleen & Co.'s two very successful
studios. Their straightforward style of teaching will leave you
fired up to
makechanges
for success in your own
studio.
Colleen & Co. has 4
full time photographers and photographs around 900 seniors each
year. They would love to share with you ideas that make seniors
want to come to Colleen & Co. They believe in offering their
clients a choice that is like no other in Central
Pennsylvania.Colleen Gonsar started the studio in 1989 at the age
of 20. The studio has grown to include 8 full-time employees. A
second location was added in 1997 and quickly grew into a new
studio in December of 2001. The 6,700 sq. Ft. layout of the new
studio will blow your mind. It is like no other. Both locations
also include extensive outdoor studios. Colleenʼs studio has
become a success from having an unbelievable gifted staff, and
listening and responding to the ever changing needs of the client.
Colleen recently received her Craftsman Degree and has won multiple
awards for her photography and marketing. Darty Hines joined the
Colleen & Co. team in 1998. He has worked in many studios in
the Ohio area before making his home in Pennsylvania. He has won
numerous awards for his photography including, including AN-NE
finalist in 2005 and 2007 for Senior Marketing. He is responsible
for the creative side of the studio's growth and designs most
marketing campaigns. Darty also received his Craftsman Degree in
2002.
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Bonnie
Berlin
The Wild, Wild
World of Wedding Photography... A Survival
Guide
November 15, 2010
1 pm - 2 pm Safari
Workshop
3:30 pm - 8:30 pm
The Wild, Wild World
of Wedding Photography... A Survival Guide
Inspiring to both wedding and portrait
photographers, Bonnie's fast-paced presentation will provide
terrific information on how to creatively work in all kinds of
weather, jazz-up your scene setting detail images and set the
schedule to facilitate the best possible results. You'll also
discover how to get the most out of your engagement sessions, for
both you and your clients. Finally, Bonnie will be discussing
techniques to charm and disarm all the different characters you'll
work with on the wedding day.
Although only focusing her creative energy
toward photography five years ago, Bonnie has been actively engaged
in the visual and performing arts her entire life. Her creative
background has allowed her to become an accomplished wedding and
portrait photographer in a short amount of time. Bonnie is also a
contributing author and editor-in-chief of shootsmarter.com a
popular photo-educational website.
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Beth
Forester
Sponsored by GP Albums
& Animoto
Get Wired for Senior
Success
8 am - 10:30 am Get Wired
for Senior Success
2 pm - 3 pm Safari
Workshop
For 15 years, Beth Forester, CCP, M. Photog. Cr., has operated a
retail portrait studio in the small coal-mining town of Madison,
WV. Specializing in senior portraiture, Beth is known not only for
her award-winning images but also for her creative marketing
strategies and business tactics. Recognized as a leader in the
photographic and business industry, she has been featured in
various magazines such as Rangefinder, Professional Photographer,
and WV Executive. She has been named West Virgina Photographer of
the Year three times and Mid-East States Photographer of the Year
twice. Along the way to achieving these titles, Beth has earned 10
Kodak Gallery Awards, 4 Fuji Masterpiece Awards, 13 Loan Collection
images and the prestigious PPA AN-NE Award for marketing.
In her program "Getting Wired for Senior Success", Beth will share
insight into her success in the highly lucrative market of senior
portraiture. Beth will show you a full-circle approach to sales and
marketing that will increase your averages as well as drive new
clients. Beth will also take you inside the mind of the teen client
and tell you how to reach out to the senior market through word of
mouth marketing and create a "buzz" about your studio. She will
discuss Facebook, creative buzz-worthy product lines and selling
the senior portrait experience. From the initial phone call to the
final sale, she will reveal her everyday tips and tricks to
increasing your average sale and cornering the senior market in
your area.
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Kerry
Garrison
Sponsored by Nation's Photo
Lab
November 14, 2010
8
am - 10:30 am
Kerry Garrison has over 10 years of photographic experience. He has
focused on product photography for the past 10 years and began
wedding photography three years ago. He also runs the popular
photographic website cameradojo.com
In his program, Kerry will be covering the basic work flow within
Photoshop CS5. He will be covering Adobe Bridge, Camera Raw and new
CS5 features.
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Upcoming
Events
2010 Fall Conference and Trade Show
November 14-15, 2010
The Hilton Columbus Easton Towne Center
5900 Chagrin Drive
Columbus, OH 43219
2011 Annual Convention and Trade Show
March 9 - 13, 2011
Kalahari Resort
7000 Kalahari Drive
Sandusky, Ohio 44870
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Contact
Info
For more information about this
year's Fall Conference and Trade Show,
visit our website at ppofohio.org!
To register for this years Fall Conference and Trade Show contact
our state office:
Professional
Photographers of Ohio
37 W. Broad St.
Suite 480
Columbus, OH 43215
PH: 614-228-6703
FX: 614-241-2215
You can also register on-line CLICK HERE for on-line
registration.
Professional Photographers of Ohio
Molly McKee
37 W. Broad St., Suite 480
Columbus, OH 43215
614 228-6703
mmckee@ppofohio.org
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