2010 Fall Conference Banner
2010 Fall Conference Speakers!
2010 Fall Conference Speakers
Location
Colleen & Co.
Bonnie Berlin
Beth Forester
Kerry Garrison
Location

The Hilton Columbus at Easton Towne Center

3900 Chagrin Drive
Columbus, OH 43219
614-414-5000
Hilton Website

Tell the Hilton you are with the Professional Photographers of Ohio's 2010 Fall Conference and Trade Show

Single Rate
$154.00/night
Double Rate $154.00/night
ColleenColleen & Co.
Sponsored by H&H Color Lab Studio Success through Photography Marketing and Sales
November 15, 2010 11 am - 12 pm Safari Workshop
3 pm - 6 pm Studio Success through Marketing and Sales

Colleen and Darty are proud to share their award winning marketing, photography and sales approach and techniques. Duringthis program, you'll find in-depth education and demonstrations to push your senior photography and other parts of your studio to the next level. This class is heavy in senior portraits, but may cover other aspects of running a portrait studio along the way. Learn from PPA AN-NE Marketing Award finalist Darty Hines, as he showcases his high school senior marketing campaign from design to delivery. Watch as Colleen and Darty dazzle you with posing and lighting techniques that will help streamline the way you shoot and take hours off of your post production time. Colleen Gonsar will lead the discussion on how to price and sell to the person who makes the money decisions, the senior's mom. Learn the sales and pricing philosophies behind Colleen & Co.'s two very successful studios. Their straightforward style of teaching will leave you fired up to makechanges for success in your own studio.

Colleen & Co. has 4 full time photographers and photographs around 900 seniors each year. They would love to share with you ideas that make seniors want to come to Colleen & Co. They believe in offering their clients a choice that is like no other in Central Pennsylvania.Colleen Gonsar started the studio in 1989 at the age of 20. The studio has grown to include 8 full-time employees. A second location was added in 1997 and quickly grew into a new studio in December of 2001. The 6,700 sq. Ft. layout of the new studio will blow your mind. It is like no other. Both locations also include extensive outdoor studios. Colleenʼs studio has become a success from having an unbelievable gifted staff, and listening and responding to the ever changing needs of the client. Colleen recently received her Craftsman Degree and has won multiple awards for her photography and marketing. Darty Hines joined the Colleen & Co. team in 1998. He has worked in many studios in the Ohio area before making his home in Pennsylvania. He has won numerous awards for his photography including, including AN-NE finalist in 2005 and 2007 for Senior Marketing. He is responsible for the creative side of the studio's growth and designs most marketing campaigns. Darty also received his Craftsman Degree in 2002.

Bonnie Berlin
The Wild, Wild World of Wedding Photography... A Survival Guide
November 15, 2010
1 pm - 2 pm Safari Workshop
3:30 pm - 8:30 pm The Wild, Wild World
of Wedding Photography... A Survival Guide

Inspiring to both wedding and portrait photographers, Bonnie's fast-paced presentation will provide terrific information on how to creatively work in all kinds of weather, jazz-up your scene setting detail images and set the schedule to facilitate the best possible results. You'll also discover how to get the most out of your engagement sessions, for both you and your clients. Finally, Bonnie will be discussing techniques to charm and disarm all the different characters you'll work with on the wedding day.

Although only focusing her creative energy toward photography five years ago, Bonnie has been actively engaged in the visual and performing arts her entire life. Her creative background has allowed her to become an accomplished wedding and portrait photographer in a short amount of time. Bonnie is also a contributing author and editor-in-chief of shootsmarter.com a popular photo-educational website.
Beth Forester
Sponsored by GP Albums & Animoto
Get Wired for Senior Success
November 15, 2010
8 am - 10:30 am Get Wired for Senior Success
2 pm - 3 pm Safari Workshop

For 15 years, Beth Forester, CCP, M. Photog. Cr., has operated a retail portrait studio in the small coal-mining town of Madison, WV. Specializing in senior portraiture, Beth is known not only for her award-winning images but also for her creative marketing strategies and business tactics. Recognized as a leader in the photographic and business industry, she has been featured in various magazines such as Rangefinder, Professional Photographer, and WV Executive. She has been named West Virgina Photographer of the Year three times and Mid-East States Photographer of the Year twice. Along the way to achieving these titles, Beth has earned 10 Kodak Gallery Awards, 4 Fuji Masterpiece Awards, 13 Loan Collection images and the prestigious PPA AN-NE Award for marketing.

In her program "Getting Wired for Senior Success", Beth will share insight into her success in the highly lucrative market of senior portraiture. Beth will show you a full-circle approach to sales and marketing that will increase your averages as well as drive new clients. Beth will also take you inside the mind of the teen client and tell you how to reach out to the senior market through word of mouth marketing and create a "buzz" about your studio. She will discuss Facebook, creative buzz-worthy product lines and selling the senior portrait experience. From the initial phone call to the final sale, she will reveal her everyday tips and tricks to increasing your average sale and cornering the senior market in your area.


Kerry Garrison
Sponsored by Nation's Photo Lab
Photoshop CS5
November 14, 2010
8 am - 10:30 am

Kerry Garrison has over 10 years of photographic experience. He has focused on product photography for the past 10 years and began wedding photography three years ago. He also runs the popular photographic website cameradojo.com

In his program, Kerry will be covering the basic work flow within Photoshop CS5. He will be covering Adobe Bridge, Camera Raw and new CS5 features.


Upcoming Events

2010 Fall Conference and Trade Show
November 14-15, 2010
The Hilton Columbus Easton Towne Center
5900 Chagrin Drive
Columbus, OH 43219

2011 Annual Convention and Trade Show
March 9 - 13, 2011
Kalahari Resort
7000 Kalahari Drive
Sandusky, Ohio 44870


Contact Info

For more information about this year's Fall Conference and Trade Show,
visit our website at ppofohio.org!

To register for this years Fall Conference and Trade Show contact our state office:

Professional Photographers of Ohio
37 W. Broad St.
Suite 480
Columbus, OH 43215
PH: 614-228-6703
FX: 614-241-2215

You can also register on-line CLICK HERE for on-line registration.

Professional Photographers of Ohio
Molly McKee
37 W. Broad St., Suite 480
Columbus, OH 43215
614 228-6703
mmckee@ppofohio.org