Note from Ilana

Know Your Value!

Your values are a reflection of who you are and what is important to you. When you prioritize your values, it can help guide many of your decisions in life, such as which job or career path to pursue. It also allows you to clearly define the goals that matter most to you, and how you want to go about achieving them. Being aware of your values is an important step in creating a life that is meaningful and aligned with what you truly want and need. Additionally, it can help you identify areas of your life where there may be conflict between what you value and how you're living day to day. By being conscious of this, you can set intentions to make shifts in order to create a life that is more in alignment with your values.

Last week on March 8th International Women's Day was celebrated, recognizing the social, economic, cultural, and political achievements of women who have come a long way in gaining respect and appreciation in society. Identifying our value as women validates that we’ve come a long way. However, despite the progress that’s been made, women still face challenges so we keep pushing forward to achieve our full potential. This applies to everything we do, personally and professionally to uphold our worth.

At the FSA, maintaining our value is central to our team. We continually try to raise the bar. Recently we achieved this by establishing a new prominent spa membership called Source4Leaders (S4L) to support and elevate our spa community in Florida. This leading program offers access to exclusive events, high level resources, and professional development opportunities. At our inaugural celebration at EVARA Beach Spa, we held our first S4L gathering of spa members for an afternoon of discussion and brainstorming along with presentations from sponsors that joined us. Our goal was (and is) to create strong partnerships between our members and we’re proud to say the event was a huge success. Our new S4L membership provides high level resources for our members which adds more value to our spa community.

As we look forward to our upcoming FSA event in Tampa, our goal is to increase our value for our spa community by providing an innovative exhibit showcasing our Resource Partners along with hosting an instrumental educational session featuring a highly skilled panel of experts that will offer solutions to help spa leaders alleviate challenges and staffing issues with innovative strategies for recruiting, training and retaining employees. All in one day and under one roof, our goal is to make this event rich in value for our spa community.

Ultimately, when you live and work according to your values, you can experience greater purpose and satisfaction in all aspects of life. So take some time to determine what matters most to you and how it can guide the decisions you make. Your values are the foundation of who you are and the life you create. And always “know your value”!


Wishing wellness,



The #1 Best Spa Event comes to Tampa!


Expo Showcasing

Meet our “Resource Partners”

Everything you need to run your spa!

  • Skincare & Body Products
  • CBD Products
  • Equipment & Devices
  • Spa Programing and Professional Staffing
  • Life Style Products
  • Apparel & Jewelry
  • And much more!

As the FSA Tampa event quickly approaches, preparations are being made to make this an event not to be missed. With its growing reputation as the hottest spa market in Florida, Tampa is the perfect place for meeting with like-minded professionals. Spa Leaders and Resource Partners will unite to explore the latest and greatest in all spa categories at the expo showcase. This is the perfect opportunity for spas to find everything needed to keep spa business running smoothly.


We are excited to present an education session featuring prominent guest speakers and esteemed leaders that will discuss how spas can address their staffing shortages with innovative strategies for recruiting, training and retaining employees.

This event is a must-attend for anyone interested in staying ahead of the curve.

Don't miss out on this great opportunity!

Join us at FSA Tampa and experience all the amazing benefits it has to offer. We look forward to seeing you there!


Don't miss out on this one-of-a-kind event!

Get ready for a truly unforgettable experience in Tampa.

Vendor Registration is now open!


FSA... the #1 Top Platform uniting Spa Processionals since 2009!

Spa Registration
Contact FSA


The FSA held its newly launched Spa VIP membership Source4leaders event at EVARA Beach Spa at the Auberge Beach Resorts on March 9th . This new platform was introduced to Spa Directors as an elevated VIP spa leadership initiative. 

At the event, S4L spa members were able to take advantage of informative presentations from industry experts and collaborate with fellow members to share ideas and strategies. Our 3 sponsors Salt Chamber, The Biostation and Spa Space provided insights into their brands and how it contributes to health and wellness plus offering valuable spa solutions.

The high level think tank discussions included best practices for creating successful business models and leveraging expertise to make their operations more efficient. Additionally, each attendee had an opportunity to participate in focused conversations and understanding of spa operations and challenges. The members input was invaluable in creating a comprehensive roadmap for building strong partnerships between Florida spas and the greater spa industry, as well as to aid our mission of elevating the spa experience. The FSA is proud to be able to provide this program for spa professionals in Florida, and we look forward to growing S4L with the help of our members.

At Source4Leaders, we strive to empower spa owners with the knowledge and network they need to succeed. This event demonstrated how focused conversations can bring about meaningful and impactful results. We thank all of the attendees, spa leaders and sponsors, who joined us that day and look forward to continuing to foster a spirit of collaboration together!

About Source4Leaders
S4L Spa Registration

Congratulations to our Movers & Shakers

 Our extraordinary Spa Industry is continuously evolving through innovation and transformation.

Highly appreciated professionals in the Spa community take on new challenges and positions

as they start a new venture in their career.

Shane Upson, Director of Spa and Wellness, Fontainebleau, Miami Beach

We are excited to welcome Shane back to Florida as the new Director of Spa and Wellness at the Fontainebleau. Shane is a leader who knows the power of motivation. He has used his knowledge, experience and enthusiasm to deliver outstanding results across the spa, salon, beauty and retail industry. He has implemented innovative strategies for operational success in large resorts such as Yaanava Resort & Casino at San Manuel and Hilton Hotels & Resorts in Las Vegas. At each resort, Shane has applied his dedication to customer service and creative problem solving to ensure maximum levels of comfort and enjoyment for guests. His leadership has been recognized as a model of success, with many aspiring to emulate his example. Congratulations and welcome back Shane!


Dawn MacLellan, Director of Spa at The Landings, Savannah Georgia

Previously the Director of Fitness, Spa & Aquatics at St. Andrews Country Club, in Boca Raton, Dawn recently moved to Georgia to take on her new position as Spa Director at The Landings, a premier private community. Dawn has an impressive background in the spa industry having been the Director and owner of the Spa and Salon at Ballen Isles Country Club and Mirasol Country Club as well as VP of Sales for Pevonia International and Director of US Sales for Comfort Zone. Dawn is excited for new journey at The Landings and eager to provide exceptional service that meets their high standards. An experienced wellness enthusiast, Dawn is excited to partner with her new team at The Landings to help its members experience the benefits of a spa lifestyle and to enhance their overall well-being.  Wising Dawn the best of luck!

Rianon Cepriano, Spa Director at Spa Evangeline at the Epicurean Hotel, Tampa

Area Director for Arch Amenities Group


Previously the Spa Director at Spa Oceana at the Don CeSar Hotel. Rianon, is excited to join the team at Spa Evangeline and looks forward to leading her staff and create an environment of relaxation and rejuvenation for guests. Rianon is an experienced spa director and massage therapist with a passion for the wellness industry. She brings years of experience in developing, managing and nurturing spas. Her innovative leadership style has led to successful business outcomes and improved guest experiences at her previous positions. With her focus on wellness, innovation and customer service, she is sure to bring success to her new spa and make a positive difference in the lives of both guests and staff.  Way to go Rianon!

Dayleann Vallejo, Director of Spa & Retail, Alfond Inn at Rollins, Winter Park

A dynamic and dedicated spa leader, Dayleann has joined the family at the luxurious Alfond Inn at Winter Park. Currently undergoing a major expansion project that includes a brand new, state of the art spa featuring three relaxation sanctuaries, thermal-therapy lounges, pool and expanded fitness facility, Dayleann looks forward to opening the doors this coming summer. Previously Dayleann was Spa Director at Nobu Eden Roc Hotel in Miami Beach and has worked with properties like 1 Hotels and NFC Amenity Management. Dayleann's leadership skills and passion for health and wellness has resulted in the success of her staff and has helped them reach their goals and objectives in their jobs as well as living a healthy lifestyle.

Congratulations Dayleann!

Erica Coburn, Director of Business Development, Wellness Curated

Erica recently joined Wellness Curated as Director of Business Development. Founded by Laura Gerchik, Wellness Curated is a brand discovery platform that distributes leading, internationally established, wellness brands to the US market, featuring two skincare lines, CODAGE and Margy's Monte Carlo. Erica brings a wealth of knowledge and expertise from her extensive experience in the spa industry, both in and out of the treatment room, to her new role. Previously, Erica served as an Account Executive at Biologique Recherche, where she was responsible for managing the southern region and national accounts. She most recently worked as a Business Development Manager at Allergan Aesthetics, where she helped medical spas and offices grow their aesthetic businesses through brand development and consulting. With nearly a decade of experience under her belt, Erica is excited to leverage her passion for the industry and diverse skill set at Wellness Curated.

We wish Erica much luck…Congratulations!

Leslie Grinberg, Southest Business Development Manager, Comfort Zone

Leslie has taken on a new role as the Southeast Business Development Manager for Comfort Zone. Leslie had previously been the East Coast and Caribbean Regional Sales Manager for SPARITUAL a well-known sustainable, vegan beauty brand based on the rituals of self-care. With over 17 years of experience in sales and education along with award winning accolades for companies such as Bare Minerals, Pevonia, and New Beauty, makes Leslie a perfect fit in her new role at Comfort Zone and an effective addition to the team. She is an accomplished sales professional who has demonstrated extensive experience in the spa industry and has vast network with proven ability to drive sales. Leslie has a passion for helping professionals develop their skills and is dedicated to providing exceptional customer service. She will be instrumental in driving growth and building relationships throughout the SE region, bringing her dedication and experience to Comfort Zone's customers.

Bravo Leslie!


"Voice-It" Spa Talk with Mitchell

March Mitchness

The ISpa Convention is around the corner and for the first time in 19 years, I will be fortunate enough to attend. The growing stature of the FSA in the eyes of ISpa is rewarding and I look forward to participating with a different perspective. It won’t just be about what I can gain for my own Club, but what I can bring back to the FSA as an Events Committee Chair and Board Member. My most memorable experience from that last conference remains with me even today. 


I remember standing up during the Q&A session after a panel on the future trends in the Spa Industry. There must have been 1,000 people in this vast cavern of spa professionals. I even saw my former employer, the late Alex Szekely from Rancho La Puerta on the dais and was so impressed. Then, I suddenly found myself standing up asking for the audience microphone. I asked the crowd, “If we are an industry promoting natural, authentic and personalized healing, how do we reconcile these goals with our industry responsible for generating more planet-clogging garbage with our vendor packing materials and plastic yoga mats? “



I tried to sound less like an activist and just reason with this sea of colleagues staring at me, “We offer services and buy products that were based on the ancient healing powers of water and benefits of essential oils, yet we need to ask our manufacturers of these goods to operate with sustainability in mind. When we throw something away, we ignore the fact that there is NO AWAY. It goes in someone’s backyard or bay or some landfill.”  At last…applause. I sat down and felt like the kid shouting “The emperor has no clothes!” I saw hypocrisy among the brightest minds on the planet and it bothered me. 


Two decades later our industry has made a lot of progress. I see it in the recycled boxes I receive and the compostable packing and it makes me smile. But we spa leaders are way behind in saving the planet we depend on for e.v.e.r.y.t.h.i.n.g. We must all keep striving for both small and gigantic change in our industry, one purchase order at a time.


Porto Vita is honored to be a recipient of the Aventura Go Green Community Award for a fifth year in a row. 

For more info:

Always my best,

Mitchell Berkman

Spa & Wellness Director

Porto Vita Club at Villa Grande

FSA Board Member



The Anti-Human trafficking Bill:


Anti-human trafficking bill would hold repeat violators accountable Hotels and other public lodging establishments have been caught skirting anti-human trafficking requirements more than 14,000 times since a 2019 law was passed.


But no one, not even a business repeatedly offending, has ever had to pay for it, a Sun Sentinel investigation found. 


Senate Democratic Leader Lauren Book is looking to change that. Book introduced a bill (SB 692) that would close a loophole in the law that Book got passed in 2019. Her proposal would make it so that administrative fines are levied upon those who repeatedly get caught not posting information about the illegality of human trafficking or neglecting to properly train employees to recognize the signs of the crime

For any questions please feel free to reach out to Ian McIntosh at

Read More

Ian McIntosh, LMT

Board Member FSMTA & Florida Massage Board

FSA State Regulations - Committee Chair

(863) 797-6107



Charlotte Prescott, Director of Spa &Fitness

Fisher Island Club, Miami

ISPA Board Member & FSA Board Chair

Charlotte first started her career watching her mother work in the Beauty/Spa world and grew up immersed in the industry, working summer jobs in renowned, luxury spas and winter breaks on cruise ships. In 2000, Charlotte accepted the role of VP of Sales & Marketing for Aromatherapy Associates Inc. which took her all over North American, the Caribbean, Mexico and even parts of Asia, partnering and servicing some of the most impressive resorts and spas all around the world. In 2007, she transitioned into spa operations opening the Spa Chakra location in the Conrad Hotel in Brickell, Miami. In 2008  she joined the opening leadership team of Canyon Ranch Hotel & Spa in Miami Beach where she served as the Director of Spa & Fitness for five years and where the spa was bestowed with many accolades including Best Spa by Virtuoso. Prior to her present position, just shy of 4 years, as the Director of Spa and Fitness at the prestigious Fisher Island Club in Miami, Charlotte served as Director of Spa, Fitness & Retail at the renowned Biltmore Hotel & Spa in Coral Gables for 6 years.


Charlotte currently serves on the Board of Directors for the International Spa Association (ISPA), and continues to proudly serve as Board Chair for the Florida Spa & Wellness Association (FSA) since its inception in 2009, largely due to her desire to give back to so many who have mentored her throughout her career and to keep challenging herself to learn and develop more…which has become her career long craving.


Charlotte is grateful for the lessons she continues to learn from her younger employees and the upcoming professionals entering the industry. She plans to work in this industry for many years to come and to hold on to that “craving” to develop herself further. Referencing Charlotte....“These fresh new professionals are challenging and developing me further not only as their leader, but also their colleague”.

Charlotte’s inspiration was watching her mothers professional successes in the spa industry and the grace in how she balanced a career and raised three children at the same time. It was her mothers example that made Charlotte never question that she would be a working mom. “Although we all struggle with the right balance of work and home, her example is reassurance that even when it feels work-life pulls you from your home-life, your example to your children and family can still be a positive impact”.


Leo M. Tonkin is the Founder and CEO of SALT Chamber, the first company to introduce salt therapy to North America in 2012. SALT Chamber has completed over 1,400+ projects worldwide. He is the founding Chairman of the Salt Therapy Association and Chair of the Respiratory Wellness Initiative from the Global Wellness Institute.

 Thank you to the FSA for allowing me to share my story and the power of salt therapy!

I started SALT Chamber a little more than 10 years ago after learning about dry salt therapy from a colleague from Eastern Europe. In many countries, dry salt therapy is considered a medical treatment, but for spas and hospitality my goal was to create a unique and relaxing experience that provides skin, respiratory and mental wellness. Many spas had relaxation and treatment rooms to upgrade, or underutilized square footage somewhere in the spa, so conversion to revenue-producing salt space made perfect sense.

SALT Chamber started using Himalayan salt as a decor element and pioneered backlit salt brick and panel systems to create ambiance. One of our first large-scale salt rooms that is still going strong today is the JW Marriott Turnberry Resort & Spa. Fast forward to today, we have designed more than 1400 projects of all sizes and shapes including using our personalized SALT Booths® designed to fit in any space. The Biltmore Waldorf Astoria in Phoenix, Arizona recently launched a freestanding salt building, and we have many large-scale projects in the pipeline.

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A four-day workweek pilot was so successful most firms say they won’t go back

If the idea of working four days a week for the same pay sounds like music to your ears, the results of a pilot program from the United Kingdom may give you cause for hope.

Dozens of companies there took part in the world’s largest trial of the four-day workweek — and a majority of supervisors and employees liked it so much they’ve decided to keep the arrangement. In fact, 15 percent of the employees who participated said “no amount of money” would convince them to go back to working five days a week.

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5 Possible Health Benefits of Cold Water Therapy

Taking an icy plunge may help relieve pain, aid exercise recovery, and boost your mood. Here’s what research and experts say.

Sitting in a barrel or bathtub filled with ice-cold water may sound a bit crazy. Still, people worldwide do it regularly for its potential health benefits. 

This practice, known as cold-water immersion, is becoming an increasingly popular form of cold water therapy. Wim Hof, a Dutch extreme athlete, also known as “The Iceman,” earned his nickname by breaking world records related to cold exposure, as well as by creating a program involving cold-water immersion, breath work, and commitment (willpower) for possible wellness perks. But Hof wasn’t the first.

Today, physical therapists, chiropractors, personal trainers, and other healthcare professionals use cold-water immersion and other forms of cold water therapy (such as contrast water therapy, which alternates exposure to hot and cold water) as a way to relieve pain, potentially speed up muscle recovery, and more.

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How Urban Agriculture Builds Sustainable Cities

Today, responsible city planners are looking for ways to make our urban centers

more sustainable and environmentally friendly.

The green movement, after all, is more than just a fad. Instead, it’s a crucial component of the changes we need to make to ensure our planet is still thriving for future generations.

Learn more about sustainable cities and what part urban agriculture plays in their development.

What Are Sustainable Cities?

Sustainable cities, sometimes called eco-cities or green cities, are urban environments that emphasize environmentally friendly practices and minimize environmental impacts. According to Sustainability Magazine, some of the world’s most sustainable cities include Canberra, Madrid, Brisbane, Dubai, and Copenhagen. 

If you take some time to study sustainable cities, you’ll find that they tend to have a few things in common. These typically include:

  • Safe and accessible public transportation 
  • Easy access to green spaces and other public resources
  • Good practices surrounding water conservation and waste management
  • Thriving urban agriculture 
  • Green architecture is implemented throughout the city

Why Do We Need Sustainable Cities?

It’s no secret that our world is becoming increasingly urbanized. In 1980, roughly 4.4 billion people lived in urban areas, but by 2014 this number had grown to 7.3 billion. Now, predictions expect the world’s urban population to reach 9.7 billion by 2050. That’s about two-thirds of the predicted global population, an astounding number.

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Florida Spa & Wellness Association website

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We thank our FSA Vendor Partners and Collaborating Spa Organizations for their contribution to our Spa Guidelines, COVID-19 FSA Manual & Suggestions. We also express gratitude for our exceptional FSA Team for their hard work in putting together this manual to help our Florida Spa Community reopen their spa doors with safety and ambiance in mind. Check out these spa guidelines using the link below and you can download the manual using the link.

Click here


Cauliflower Parmesan

A Vegetarian Comfort Food At Its Finest !

You won’t be disappointed.

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The Florida Spa Association
Phone: (561) 413-5843

Florida Spa Association network of spa professionals is unified by the desire to promote Florida as the finest destination for wellness and beauty experiences in the country.
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