Brick Marketing SEO Newsletter
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July 7, 2011
Don't Be SEO Penny Wise, Pound Foolish

The easiest way to be "penny-wise, pound-foolish" is to hire an SEO company or professional who is only going to charge you $50 for a month's link building activities. $50? What a great deal, especially if they promise that this includes blog commenting, content marketing, blog writing, press release distribution and directory submission. Let me be the first to tell you that doing all of that can take 20, 30, 40, even 50+ hours when done right. If someone is only getting paid $50, chances are you aren't going to be getting their best work. They might be employing black hat SEO techniques or outsource their projects overseas. Both of these scenarios are going to cause problems down the road for you and your website.

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Branding Helps Your SEO

The world of search engine optimization is something that is changing at all times. Sometimes the changes are subtle and other times they are very drastic. The business world all-around is something that is constantly changing and evolving and things are not like they once were years ago. It is important to realize that branding plays a much stronger role in today's online space than ever before. Clients and customers tend to spend just a little bit more time than usual trying to make decisions surrounding any purchase, and the more that they can remember you, the stronger your chances of a purchase.

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