Brick Marketing SEO Newsletter
www.BrickMarketing.com
| June 29, 2011 |
| Does Google AdWords Affect Your SEO? |
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 No matter how much money is spent on Google AdWords, Google would never rank a website well organically that wasn't optimized and didn't have any relevant inbound links. It would also never rank a bad site that provided a poor user experience. However, if all of the factors that make up a good website are there, it's a possibility that running Google AdWords could affect its organic page rank. It's important to note that the correlation between the rank of your website and running Google AdWords is different from the correlation between the organic success of your website and running Google AdWords. The combination of a PPC campaign and an organic campaign can legitimize your website in the eyes of a website user. Essentially your website is showing up on the search engine results page twice when they type in a query, once organically and once in the sponsored section. To many users, this emphasizes that your website is relevant to what they are looking for and they are more likely to click on it.
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| Can Social Media Marketing ROI Be Measured? |
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 There's often debate between marketing people and financial people at any company. The financial people want hard numbers. They want to be able to measure specific ROI, or return on investment, for any marketing plan that's implemented. What they don't understand is that many marketing strategies, besides promotional deals that have expiration dates, often work in the long term. Many marketing campaigns work to build a brand so that the company stays top of mind in the consumer. Many times, this is hard to measure, or can't be measured at all. This is certainly the case with social media. It's still a relatively new marketing medium and the right tools to measure its ROI simply don't exist yet.
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