Hello,

Welcome to the February edition of the new Creative Connection Newsletter. Last month was the first version as we thought about a direction going forward. I have decided to focus the newsletter in three areas, content creation, communication, and inspiration. Those are three areas that I am asked to help most entrepreneurs and three areas that I have great knowledge. For 2020 everyone marketing to customers had better know how to create content or their brands will stop being relevant.

Since I produce illustrations for clients and publications, produce two podcasts, television show, and video production for clients I believe I can help many of you produce your content. The newsletter will have tips and other information that you can use to help in creating content or marketing your business along the way. I hope you will stay with me for the future but I understand if this isn’t your thing. If not feel free to unsubscribe at the bottom of the newsletter and I wish you well in your future endeavors. If you are staying with me or are having issues within those three areas let me know what they are and I will try to address those in the newsletter. I am looking forward to offering you helpful information for the future so let’s get started. This month's newsletter is on creating video content.

Bruce

Question-What device do you use the most for creating content?

I have professional grade equipment from $4000 dollar video cameras to Gimbal devices and more. The device I use the most however is my iPhone. Why my iPhone? First it is with me all the time, I have the latest version and the cameras are amazing so video quality is top notch. It is really amazing what you can do with it.

If you are of creating content for social media and web platforms your phone can do most of it. It comes down to the creativity of the individual. There are three things you have to think about when creating video content.

Video and images are good on most phones if you know how to use it. Audio and sound is the bigger issue. iPhone can be tricky to hook external microphones up to so the best solution is a Bluetooth microphone. This way you don’t have to worry about cables into the device. Try your local computer store, music shop, or camera store and look into the many options and price points for equipment.

Below I share an app that I use for editing videos on my mobile device. It is basic but does the trick for quick videos on the go. Check out our app of the month section.

The best way to learn what your phone can do is to just get out there and create some content. Create a video and see if you can edit it on your phone and post to your social media platforms.

Good luck!

Bruce

I use iMovie for mobile on the go content. If you are on Android there is most likely a comparable program that is free. iMovie comes with IOS devices. You can add titles, music, and change the length of the video. It won't allow layering of files but if you are just getting started iMovie is a good program to work with. Here is a link to the Apple website and it may already be on your phone if you have an IOS Device.