Regional Directors Engage High Schools Students With Video Highlighting R·H·T Career Pathways
By Sheila Dufresne and Audrey Le Baudour

Outreach is such a key component of what we do as Regional Directors of Employer Engagement. Yet, how do you reach students effectively during a pandemic? Especially in these Retail Hospitality and Tourism industries that are so impacted by it.  
Typically, we engage our employer contacts and connect to our students, programs and faculty to help facilitate work-based-learning opportunities. We also work with our K-12 partners to promote our CCC programs. But, there are significant limitations in doing this remotely. 
With the intention of showing how CCC programs in Culinary, Hospitality and Tourism can lead to several interesting and dynamic career options; and, with the help of a great team at Quartermain Media, Bay Area RD, Audrey Le Baudour commissioned a film project. As her colleague and Orange County RD, I was fortunate to enter into this creative, collaborative process to help her produce the short film…Evolve. 
The California Hotel & Lodging Association Hospitality Foundation Scholarship is open to applicants for 2021, including California Community College students. The organization provides merit-based scholarships to students pursuing a Bachelor or Associate degree in a Hospitality Industry Major.
“Our sole mission is to raise money within the hospitality industry to promote and support hospitality management and culinary arts education through the granting of scholarships and funds for program enrichment,” said CHLA Senior Vice President Jennifer Flohr.

“Last year we awarded $130,000 in scholarships to 65 students with the average award being $3,000. Over the last 10 years we have provided nearly $2 million in scholarship awards to over 750 students.”

Applications are subject to the following requirements, with March 31, 2021 the deadline for submission:

  • Students must be pursuing an Associate or Bachelor degree at an accredited 2- or 4-year college or university in California.
  • Students must have been a designated hospitality industry major for at least one semester or quarter prior to applying for a scholarship.
  • Students must be enrolled in at least 12 units at the time application is made.
  • Students must have earned a 2.75 overall GPA for all semesters or quarters completed and/or a 3.0 GPA for all completed culinary arts or hospitality and tourism management courses. 
  • Students must have verifiable hospitality industry work experience.
  • For four-year students only, a current verifiable extracurricular activity is required.