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Wednesday, September 11, 2024, 6:30 p.m. Eastern Time
Dining on the Concorde: In Flight Dining at Twice the Speed of Sound
part of the IMoDD Unforgettable Dinnerware lecture series
Presented by Paul Wylde and Nathan Shedroff
The Concorde was, perhaps, the most iconic commercial airplane in the world. During its service from 1976 to 2003, it simultaneously represented the heritage of the best inflight service as well as the future of air travel, itself. This duality was the design challenge for the last fit of inflight dining. Paul Wylde was the creative director of the last flights of British Airways' Concorde. He was responsible for creating an inflight experience that was classic, modern, elite, and beautiful—all with a set of preparation and serving constraints few industries must abide.
Paul Wylde is Founder, CEO and Creative Director of paulwylde – an award-winning brand, innovation and design consultancy that specializes in creating beautiful brands that literally and emotionally move people. His projects span brand strategy, experience design, communications, innovation activation, service style and food & beverage design. Paul has transformed the way that we fly, through over 20 years of pioneering new experiences, products and services including the first lie-flat beds in business class, lie flat-beds for low-cost, high-value carriers, airline, aircraft and alliance branding, luxury boutique airlines, service style and hospitality design innovation.
Paul is fascinated by:
- What beauty is, means and does - across time, culture and geography.
- The point of transcendence from a space to a home.
- Design for multi-functionality and well-being.
- Why some ideas create fanatical followings and others do not.
- How to use creativity for commercial advantage.
Nathan Shedroff is a serial entrepreneur, business strategist, education innovator, author, and speaker. He is a serial entrepreneur in various technology and strategic sectors. Nathan has written over 10 books, started more than 6 companies, and founded the ground-breaking Design MBA program at California College of the Arts (CCA) in San Francisco, CA, where he has taught since 2000. He is currently a full professor teaching in the MDes in Interaction Design program. He also teaches internationally at KaosPilot in Aarhus, Denmark and ELISAVA in Barcelona. He is focused on building new tools for strategy and communication and recently led the Foodicons.org Challenge, an initiative for building a global, open-source iconographic system for food systems.
Nathan has service for twelve from the Concorde.
You can register for the free virtual presentation HERE and we will send you a link the day of the event.
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