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I was watching news one morning last month and heard someone refer to an experience they had using, "You feel like you" instead of "I feel like I"--as if there is a universal set of feelings that that all people share. (No surprise, in many cases, they are referring to an issue they don't care to take responsibility for.)
It is a practice that seems more prevalent than it was just five or ten years ago. I was encourage to read, shortly thereafter, a post by Seth Godin speaking to the same issue in terms more broad and succinct than mine.
Hope you have a productive week.
Chuck
Have you seen my InDesign Ideabook?
315 template files in 19 different categories--Everything from brochures, newsletters, and direct mail to packaging, calendars, and books (one CD works with both Mac and PC). Use two or three files and you'll pay for the entire book and disc...
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From Oddfellows: the Google Project Fi piece stopped me in my tracks
Oddfellows is a design and animation boutique, as they explain it, "We are idea-makers with roots in the visual arts and have a passion for digital handicraft that brings screens of every size to life."
This is a rare trifecta for me. Three creative forces in much the same race (I'll leave it to you to choose who wins, places, and shows): Last week we looked at the work of Dan Cassaro who, as it turns out, shares an office with Liz Meyer and Gavin Potenza of Script & Seal, who, as it turns out, do work for Oddfellows.
And that's where we'll start--the first video is one on which Oddfellows and Script & Seal collaborated. It is titled, Google: Project Fi and it stopped me in my tracks. It's very different from the typical short, animated pieces I'm used to seeing. The overall design, production values, and illustrations are, to me, perfectly matched.
Example 1...
Example 2...
Example 3...
Oddfellows 2015 reel...
The Oddfellows website...
Script & Seal makes complex information "interesting and digestible"
Liz Meyer and Gavin Potenza are Script & Seal, a two-person studio that specializes in, as they explain it, work "...in the fields that need the most transparency--medical, science, technology, journalism--to help clarify and break down barriers, making bewildering research interesting and digestible."
Their work is exciting to me. It feels unique. I've been a designer for almost forty years now and the thing I most admire (and envy) about some of today's top designers and illustrators is their ability to communicate complex ideas in simple terms. I love to try, but it is challenging.
Looks like the pair does or did share a space with Dan Cassaro--small world (see the post of February 22).
Example 1: From The Verge: This machine kills troll...
Example 2...
Example 3...
An interview with Creative Bloq...
What is the word for intentionally incorrect spelling?
Are you interested in a 10 year discussion on the subject? Then go directly to (or don't go to) Pain in the English, the home of a proofreading service founded by Dyske Suematsu.
I was looking for an answer to that question and stumbled upon a helpful discussion in its forum.
Though I haven't used their services, I adding the link to my resource list in case one of my regulars isn't available.
Here's how they describe their services: "We have a pool of highly qualified proofreaders in New York City who are going to eradicate your errors like they are plagues. So, stop asking your friends for favors. They are busy too. Who knows when they'll get around to it. We'll get it done within 24 hours, so just consider it done!"
What is the word for intentionally incorrect spelling? After reading all the back and forth, I decided on "intentionally misspelled wording." Sleeper huh?
The discussion forum...
How the proofreading services work...
As it turns out, Dyske Suematsu is a principal of the digital marketing firm: Cycle Interactive...
Meet Dan Cassaro: A self-described young jerk
In a recent interview with John Hall at Typo-Graphical, Dan Cassaro answers the question, "So why 'Young Jerks'?" "Well," he explains, "It's sort of a joke and sort of not. The Young Turks were Ottoman revolutionaries, so it's kind of a bratty take on that--but I'd be lying if I said the Rod Stewart song didn't have something to do with it too."
In any case, six years after being named an ADC Young Gun by the Art Directors Club, Dan Cassaro is producing a ton of work from his Brooklyn studio, Young Jerks.
The work shows great versatility--some loose, some tight--from rough-hewn black and white lettering to sophisticated animation and video work.
Sure, the work is great, but he also looks as if he's having fun. As he tells it, the practice focuses on type, lettering, logo design, and powerful 70s rock and roll.
Example 1...
Example 2...
Example 3...
A condensed portfolio...
Cassaro's website...
The interview with John Hall...
Rod Stewart's Young Turks...
Why are you reading this?...
Hats off to a someone who wants to be known as a "letterer"
I was watching a video of a talk Erik Marinovich gave to a group of students at the School of Advertising Art (SAA) and was happy to hear him refer to himself as a "letterer." Letterer, to me, is old school. I think of the artists whose job was lettering comic strips and of advertising artists who drew or painted lettering on signs, vehicles, and showcards.
A veteran of Landor Associates and FutureBrand (two branding behemoths), Erik Marinovich is one of the founders of Friends of Type, a kind of testing range for he and lettering artists Aaron Carámbula, Dennis Payongayong, and Jason Wong.
As they explain it, "Friends of Type posts are meant to log ideas, express ourselves, and inspire each other and our readers. The last week of every month we feature a guest designer, someone we admire and think will elevate our work and the site through their contribution.
"This is a sketchbook, an archive, a dialogue. The posts are sketches and ideas on visualized language; a collaborative habit born out of the realtime interactions that made us friends in the first place."
Some examples of his work.
Example 1...
Example 2...
Example 3...
Marinovich's website...
Friends of Type...
Erik Marinovich spoke at the School of Advertising Art (SAA)...
On Instagram...
An old school showcards by Derek McDonald at Golden West Sign Arts...
These logos caught my eye
Roll over them and you see a bit of a morph. The designer is Moniker SF, a design and branding studio founded and led by Creative Director Brent Couchman.
Example 1...
Example 2...
Example 3...
Haha-they also do big stuff...
Here's the trademarks/logos page where rolling over them show a bit of a morph...
Moniker SF is a design and branding studio...
"I believe design can change people's minds."
Those are the words of Margo Chase--the renowned graphic designer and lettering artist and founder of the Chase Design Group. Her roots are in the entertainment business and she has a deep, interesting story to tell.
Take a close look at the quality of the work the Chase Design Group produces. If you're not careful you can miss the nuance of this type of high-end retail product packaging. They combine conventional typefaces with custom wordmarks, illustrations, photographs, and use color in ways that take it far beyond mere aesthetics.
Example 1...
Example 2...
Example 3...
Chase Design Group website...
Lynda Weinman, of Lynda.com interviews Margo Chase...
Will Sherwood provides another excellent interview...
Here's an in depth look at Chase and her work on Lynda.com: Creative Inspirations: Margo Chase, Graphic Designer (you can sign up for seven free days using this link-click Sign Up in the upper right)
Hey, we gotta feel important sometimes...
EGADS...
"There may be debate about the logo because it involves change, but the museum chose it because it represents something simple, bold, and indisputable: The Met is here for everyone," said the museum.
I find the space between the beak of the "T" in "THE" and the bracket, disconcerting. To me it visually shifts the whole thing right and kills the symmetry of it. It wants to be balanced but it isn't. But who knows, maybe that's the point--as always, design is opinion.
Thanks to Wendy Kalman for pointing us to it. (The act, not the outcome.)
This month's Creative Characters from myfonts.
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